Change Meme

So that was earth hour.
An hour where millions of people turned off one light, photographed the sky, video, blogged and twittered about it.

The total savings in electricity won’t have that big an impact on our total use of energy, but that’s not the point.

The point is that millions of people around the world voted for the planet, actively signed up their support for the planet in the face of an environmental crisis.

This comes as I finish reading Seth Godin’s book Tribe, and the Earth Hour is a great example of someone with little power building a tribe. A tribe with a purpose who are prepared to take action.

Tags: earth hour, earthhour, tribes, vote earth, voteearthe

This entry was posted on 28 March, 2009 at 10:31 pm and is filed under Ethics, Innovation, think outside the box. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.