Archive for April, 2009

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Buy Books for a Good Cause

18 April, 2009

CEO Books is a bit overwhelmed with business books, as a result of reading all the contenders for the 100 Best Books of All Time.

So they’re selling off mystery boxes – you’ll get a selection of three books for $30. All proceeds go to a good cause, Room to Read, a charity dedicated to providing books, libraries, schools and scholarships in developing countries.

I’ve just signed up my order – I’ll post what I receive. I’m happy to support a cause like Room to Read. If only I had more room to store the books.

bizbooks

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Paradigm Shift

17 April, 2009

Paradigm shift is a well understood term but it is relatively new, first appearing in 1962 in a book “The Structure of Scientific Revolutions” by Thomas Kuhn. He used it to describe a change in basic assumptions within the ruling theory of science. Kuhn referred to the accumulation of experimental detail in support of an existing scientific concept or paradigm as “normal science” and believed that it was only when enough detail had accumulated that challenged the concept that a paradigm shift could occur.

Once the paradigm shift has occurred it is no longer possible to use the previously accepted paradigm. For example; once it was discovered that bacteria were the agents of disease it was no longer possible to accept the old concept of miasma being the cause of disease.

Kuhn didn’t believe that a paradigm shift could apply to the humanities, because it’s possible to make multiple interpretations of the same events.

picture-2Despite that distinction the term is now applied to many changes in economics, technology and business; internet, mobile technology, outsourcing to name a few.

In recent weeks it’s also been something called for in the international business world particularly in the financial sector. Going back to Kuhn’s original theory, perhaps enough detail, enough evidence, has now accumulated for a paradigm change to occur.

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Predict Apprentice – Real Time

16 April, 2009

Real time online prediction from Thrusites. In combination with your twitter ID you can vote for who you think should be the next to leave the Apprentice (note; this is the UK version). You can see a general trend against James, Ben and Debra. Although my money is on Debra lasting to the last 4.

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The site displays the avatar of your twitter ID, in a long histogram. You’ll need to scroll down the site to check the lead contender for firing.

After the show you can see the show results and who’s been the best at predicting – again displaying the twitter avatar. Yes that sparky avatar is mine.

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Apprentice 4: Beauty and the Beast

15 April, 2009

The fourth task for the candidates was to develop and sell a new beauty product.

There are three parts to this task; design, brand and sell.

The design part was relatively simple, pick a base organic ingredient, pick a recipe, add some smells to it. Manufacture.

It was here that Empire (with Paula as leader) made their fatal costing mistake. It’s relatively simple maths but 3% is not the same as 3gramms. They bought 450g of sandalwood to add to their seaweed. Their product was better quality – but the one ingredient pricing put their budget from 5 pounds to over 700 pounds.

Ignite (with Noorul as leader) chose honey as their organic ingredient and with much screaming collected a supply of honey. Their product was pretty awful and seemed to dissolve on first use.

Both teams did OK on the branding; Empire went with “RockPoole” as a brand name reflecting the Poole origins of their seaweed, very simple packaging. Ignite named there’s “Honey I’m Home” with a simple bee theme. They dressed in beekeeper suits to sell at the market, which made them look remarkably like bio-hazard cleanup people.

In sales; both teams ended up selling at markets, choice of wrong locations. The Empire team made up for costings errors by bulk selling the last of their product for 400 pounds – but not enough.

picture-62In the board room there was the usual brawl. Paula took Yasmina and Ben into the boardroom, Yasmina has shown some potential so it was pretty clear she was coming out again. Ben put up a fight in his usual belligerent style. Paula made most of the decisions regarding product and branding to generate a good product. But that one cost mistake killed any chance of winning.

The quote of the week has to be “knee deep in crabshit for 300g of seaweed” from James, with Sir Alan’s “in a bleedin’ soap opera” a close second.

Sir Alan has pushed for cost control in every episode this series, and in every series. This is a fatal mistake. The only question was where he would see the responsibility lying.

Paula half-delegated the costings to Ben and Yasmina. And that was the problem. If she’d fully delegated the costings, she would have been able to also delegate the blame away in the boardroom.

So Sir Alan made a decision “Paula, you’re fired”.

It’s a good decision. Her team made a loss based on one simple maths error, and the excuse “I’m HR, I don’t do costings” is not good enough – you’re trying to win the apprentice, you better be able to do costings.

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Postscript: the guests and audience on “Apprentice: You’re Fired” all thought Ben should go rather than Paula. Well that wouldn’t have been such a bad decision.

Read the rest of this entry ?

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The World’s Best Business Card

15 April, 2009

Most often you don’t have too much choice in your business card, you get the company standard. Generally you can choose which contact details are listed – I haven’t seen a twitter address on any from my company yet, but it’s only a matter of time. Occasionally you can chose some style or colour detail. However if you run your own company you can choose every detail.

Tod Defren, a principal at SHIFT Communications, chose a social media option to develop a design for his business cards, posting a brief and a price on CrowdSPRING. He’s pretty happy with the results, but says it was done as an experiment and seems rather amused that the negative feedback from some in the design community. (There are some other social media options to bid for offers on design work, Elance covers more than just design, Zooppa is more advertising).

I like several of the results collected by Tod Defren, and I don’t agree that he’s “outsourced the identity of his company” the visual identity has been defined and a brief given for some talented freelance designers to take a chance. I hope he gets a result there that he’s happy using, and one of the designers gets the money and the credit for it.

If none of those designs appeal perhaps he can talk to this guy who’s spent 25 years perfecting a business card.

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The Net Generation and Marketing

14 April, 2009

picture-4Don Tapscott has long been a favourite writer of mine on the digital world. He’s a writer and a researcher who “gets it”. He recently gave a presentation to the Institute of Digital Marketing in London giving and overview of the Net Generation and how to attract them to work for you or buy from you. (The video is more than 30 minutes long, but it’s well worth viewing.)

He argues that the Net Generation are not the dumbest generation (as Mark Bauerlein posits in his book The Dumbest Generation). As evidence he offers increasing SAT scores, IQ raw scores and the example of a 15 year old who had become a guild leader in “World of Warcraft“. World of Warcraft is a massive multiplayer online role-playing game, currently the largest in the world. A guild leader has around 40 followers and leads them on missions. The 15 year old guild leader listed his priorities as a guild leader and spoke about strategy, execution, project management, marketing and HR. He cited getting and keeping talent as his biggest challenge.

So it seems Net Gen aren’t so dumb – in fact they’re getting smarter.

In terms of attracting the talent of the Net Generation to work with us he reminds us that they have different priorities;

  1. meaningful work
  2. learning
  3. fun
  4. money

Here I have a small issue, I might have given the same at the age of 20 when I entered the work force after graduation. In fact, I would probably give the same list now. Assuming that the the money is going to be just reward for my skills and will cover my mortgage. I agree that these are the priorities of Net Gen – I’m just not convinced that it’s a big change. And I’m curious to see how the economic crisis will affect the reality of choices made by Net Gen members.

He also points out that recruiting and retaining talent has shifted, with talented Net Gen members moving in and out of the workforce more fluidly and companies based on knowledge workers taking an “alumni” approach to re-engage them when they’re ready to return to work. The key to successful attracting talent for companies will be developing a mindset of mobile human capital, maximising learning opportunities but accepting that talent will move, but can still support and build on your company’s goals and reputation from outside the company.

picture-51In terms of marketing, he transforms the four P’s Product becomes Consumer Experience, Place becomes Anywhere and so on, and one is added; Brand. But brand with more complexity than it’s been allowed before moving from a visual concept to an experience to a relationship. I agree – and this shift might be true for more than just Net Gen members.

He’s a good speaker, with lots of good insights and while none of it would be earthshattering to someone who’s been paying attention it’s well thought out and supported by solid examples. I almost want to buy the book.

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How to fail a job interview

13 April, 2009

more about “Vimeo, Video Sharing For You“, posted with vodpod

In case you missed it here are the steps;

  1. behave dismissively towards the assistant
  2. make a show of having been kept waiting by looking at your watch
  3. ask the assistant for a date
  4. insist on getting a date with the assistant (repeatedly)
  5. force your phone number on the assistant
  6. touch the assistant when asked specifically not to.
  7. greet the interviewer informally and casually
  8. sit with your leg up across your lap
  9. blow off the interviewer’s questions
  10. lie on your CV – it’s exaggerated here for comic effect but really, just don’t.
  11. attempt to bribe the interviewer

OK, that’s what I saw, did I miss anything?

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4 Approaches to Work-Life Balance

10 April, 2009

The first thing I read this morning was an SMS from a friend who’d just finished work, at 5am. No she’s not a shift worker, she and a colleague had worked through the night. I could feel the words “she’s insane” scrolling through my head, but really I’m not much better having worked a couple of 12+ hour days this week.

So what happened to the work-life balance?

One definition of work-life balance says that you should find both achievement and enjoyment each day in each of four quadrants of your life; work, family, friends and self.  But people still place different priorities on each quadrant, and find a different pattern to balance their priorities.

picture-161: Working 9 to 5

No, nothing to do with Dolly Parton. The idea of turning up at 9, leaving at 5 has a certain simplistic appeal. But for many roles it’s just not realistic – even in regular office jobs people often need to be more flexible.

This choice can make it easier to manage commitments to family, friends, non-work interests and self. But there can also be a trade-off, if your manager needs more from you and sees that you place a much lower priority on work you’re unlikely get that juicy assignment.

As a manager it’s important to know that some people have this attitude to their work, they’ve sold their skills and attention to you for a certain number of hours per week and that’s how they manage their commitments to work and family. From the work perspective this shouldn’t be a problem provided the role doesn’t require undue flexibility, the work culture can accommodate it and the person has realistic expectations in relation to career progress.

picture-1712: Live to work

I’m sure you recognise the pattern, maybe you use this approach. Focusing on the job is the number one priority and all your energy goes into the work. No sacrifice is too great as long as the work gets done. This approach requires a lot of energy, but the rewards in the work sphere are really high.

One speaker at a recent training course was scornful of aiming for a work life balance saying that afterall it’s all part of life. He went on to talk about the measures he has in place to have time with his children but it was very clear that for him it was OK to put all his energy into work.

However the trade-of is the impact on relationships with family and friends. It’s hard to sustain a partnership if you never see each other. It’s also not really sustainable on the individual – leading on occasion to chronic illness.

picture-223: Set limits

There are lots of jobs; executives, managers, consultants where the “live to work” culture is endemic, apparently “setting limits” is an approach with growing appeal.

The idea is that you choose and publicise your personal limit. You might decide that you are not contactable during the weekends and switch off your blackberry. You might decide, as one colleague has,  that you will only schedule meetings in the morning. I’ve decided I will limit my schedule to no more than 4 meetings per day – I find if I have more meetings than that I’m not able to achieve what I need to each day. I’m also going to excuse myself from meetings that lack a purpose. It’s not going to be popular but it will be effective.

picture-234: A 4-Hour Work-Week

Timothy Ferriss’ book “The 4-Hour Work-Week” has become enormously popular and has been featured on CNN, Fast company, USA today and Wired.

He takes a radical look at how we think about work and wealth, and says that our current philosophy of working for forty years, saving, and deferring all the fun stuff until retirement needs rethinking.

Instead he suggests that there is a new subculture, “the New Rich”, which has abandoned this work-life paradigm and instead have found a way to make enough money and free enough time to follow a luxury lifestyle now. The book provides tools to challenge your thinking on how you currently spend your time including a “Lifestyle Quotient” calculator.

I might never manage to fully automate my income, which would give me an LQ of 0, I might not even manage a 4 hour work week (this week’s was 40 hours in four days), but it did challenge me to think a little more in terms of what I really want to be spending my time on – and where I spend my best energy.  Well worth the read.

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Apprentice 3: Get Fit

8 April, 2009

The third task for the candidates was to develop and sell a piece of fitness equipment. The body rocker vs the home multi-gym.

There are two parts to this task; design and pitch.

picture-18Neither product was really convincing – but the body rocker at least looked like something could be sold and indeed got a total of 10,280 orders from all suppliers (the bulk coming from John Lewis).

The best performer goes to Philip for two reasons – his line “it’s the ipod of the exercise world” and for defending Lorraine. Lorraine’s pitch seemed weak, but somehow they scored sales so it’s a bit churlish to complain.

Sir Alan Sugar commented that the product was “bloody awful” and quoted one of the company reps as saying “the best thing about the pitch was that they took the thing away with them”.

James was a pretty awful project manager and took Maj and Ben into the boardroom with him. I thought James would go – he was a clueless leader. Maj doesn’t seem very active, he does only what he’s told, waiting for his project manager to give him more work. Ben was responsible for the ridiculous product, an ugly black box with wires hanging out of it, however he was the only one coming up with ideas (partly because James didn’t lead the brainstorming very well). Ben comes off as pretty sneaky.

The boys weren’t any better behaved in the boardroom than the girls.

Sir Alan got sick of the conversation,  slowed them right down, and fired Maj

In my view it’s a wrong decision, James is pretty hopeless and so emotional. Part of the “bad product” decision is at his door – he couldn’t manage a simple brainstorming session.

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Thinking outside the box

7 April, 2009

picture-9“Thinking outside the box” refers to thinking creatively, outside the usual parameters, finding original solutions to a pressing problem. It’s often used by managers to inspire innovation – if only it were that simple!

The phrase turned up in the 60s and 70s and is traced back to a famous 9 dot puzzle first published in 1914 which instructs you to connect a grid of 9 dots with four straight lines – if you haven’t seen the puzzle before it’s presented  here (with the solution).

Initially the puzzle seems impossible to solve until you realise that you don’t have to restrict yourself to the area within the nine dots. Once you think outside that box you can solve the puzzle easily.

If you’ve seen the puzzle before then try thinking of how you could connect all nine dots with fewer lines, can you do it with just one line?  (It is possible; in fact there is more than one solution.)

The phrase may not inspire innovation within companies but it has inspired cartoons. It has also been linked to Pandora’s box and used to inspire some wonderful art. A fluid explosion of colour called “Thinking outside pandora’s box” by Tim Parish, cheeky fabric art by Susan Else, and subversive photography by Holger Eleby.

So it seems to be a term that’s well understood and that does inspire artists and cartoonists. How useful is it in the business world?