Archive for December, 2009

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Unexpected Beauty

28 December, 2009

At TedX Amsterdam I came across this unexpected beauty of a presentation, about (more or less) unexpected beauty, and titled From pretty to ugly and back again; mysterious ways of beauty in photography.

He speaks on photography’s relation to art, his own photography and his journey back go photography. Which lead to someone calling him and saying “We hear you are in possession of a camera”. He now writes about photography. His lecture is a delight; thought-provoking and humorous.

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Christmas Cards; A Cautionary Tale

23 December, 2009

My company gave up sending paper Christmas cards years ago, and since then has sent various online versions. You know the sort of thing, it arrives as a link in your email and when you click on it you open a website with spinning Christmas trees, a seasonal message and the company’s name.

Merry Christmas

Last year one of our interns working in another team set up a website for us to do this in a very simple way. It worked well, and when he left in summer none of us thought about asking about the Christmas card tool.

Roll on November and I ask my new intern to look into making some cards for this year and loading them up onto the site. She makes the cards, they’re all approved. Then we go to uploading them to the site.

What is the password?

I contact the old intern via facebook to ask for the password info, which he emails me with a warning that he’ll be on a long flight to Singapore and won’t be in contact for a while. We upload the new cards.

They work, but you can’t preview them.

No-one knows why. We figure out a work-around (link to an html page of a sent card), but also ask the old intern if he knows what is the problem. He does, and we fix it. We do one last round of testing and send a message to the department.

The next day nothing works.

We’ve tested everything and know it should work. It worked yesterday. We check on the external connection, not through the company network. It doesn’t work there either. So perhaps it’s a problem with the hosting company, no, other parts of their site are working fine. We’re about to email them to ask for help when the new intern in an inspired moment checks the account information.

We haven’t paid the bill.

We didn’t pay the bill because we never got a notification, and we never got a notification because the hosting account is connected to the old intern’s email address, which hasn’t been in use for about 4 months. We pay the bill. Everything works.

But now it’s very late in the Christmas season. And although our problems stem from how it was set up last year we look pretty bad in the eyes of our clients.

Lessons learnt;

Standardisation is a good thing, using our standard content management system would have avoided all of this, although the functionality of the cards may have been limited.

Documentation is a good thing, if the old intern had prepared a one page document on how to manage the Christmas cards tool, including the password information it would have saved us a lot of time – both actual work time and total project time as we were waiting for his response on occasion.

Generic email addresses are a good thing, if the account had been set up using the department’s email address we’d have found out we needed to pay an invoice back in October.

We’ll do better next year!

image from muffet via flickr

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Identity on the Edge

21 December, 2009

Gary Carter begins by talking about his work as COO for FreemantleMedia where programmes are created for audiences identified “by gender, age and social class”. It is marketing 101; segment your audience until you have an approachable target that will still be profitable. He specifies that for the television industry we, the audience, are the product sold to advertisers.

He critiques the mass marketing segmentation by providing a contrasting classification of his son as “slightly under-weight, non speaking, second generation allochtoon child aged 10, with communication spectrum disorder who is co-parented by his birth parents and two allochtoon homosexuals one of whom, in the precise language of colonial ethnography is an octaroon, in other words an non-western allochtoon who is 7/8 white and 1/8 black.” Unsurprisingly there are no programmes for his son, who is also marginalised in society and in the education system.

He challenges us to rethink how we see difference, to interest ourselves in difference instead of looking for similarity. We should see ourselves as united by our differences.

His approach resonates with me; I’m a foreigner far from my home country, I don’t know anyone from my home country here, and I have chosen to be “other” by choosing to live here. I am part of the Dutch community but not Dutch. However because I look like my Scottish ancestors people assume I’m Dutch – until I speak. In a way that’s been freeing as I could forge a new identity in a sense, in another way it’s troubling because I have no cultural history and few common references with friends here.

Gary Carter’s presentation an astonishing and moving performance; rich with poetry, imagery and music. And it poses a wonderful question – what would the world look like if we valued our differences? How would businesses change? How would the entertainment industry change? Will technology every really allow the level of micro targeting of products and content needed to reach some like Lucio Albert Shabaz Shala?

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Reverse Engineer

18 December, 2009

We’re dealing with a lot of uncertainty at work at the moment, even though we know what needs to happen it’s hard to see all the steps needed and all the transitions along the way. So today the suggestion was that we start with the known end state and “reverse engineer” what should be done.

Reverse engineer is a way to learn how something works by taking it apart, generally with the goal of either improving it or building your own version. It’s used a lot in reference to building/copying software applications, although it is a legitimate technique for identifying virus or intrusive code. It’s also used in the pharmaceutical industry to develop “generic” versions of drugs.

But if we don’t have the “end state” we can’t take it apart and analyse. We have a rough idea of several scenarios of what the end state might be. So it’s a bit like handing someone the box an iPod came in and asking them to reverse engineer that.

image from Catherinette Rings Steampunk via flickr

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Social Media Club Amsterdam

17 December, 2009

Social Media Club Amsterdam started tonight!

It’s a gathering of digital communication practitioners/experts who think, talk, snack and discuss social media. The organisation was started in the US, and Amsterdam seems to be the eighth club in Europe. The global goal is keeping the web human.

Tonight was the first event, we kicked off with a video from Chris Heuer and Kristie Wells the founders of Social Media Club, welcoming us to the fold as it were.

Then we had two presentations; as many of the participants noted during the break the contrast between the two was very interesting and points to just how reliant the success of social media depends on company culture.

Cisco – Beginner’s Luck

The first presentation was from Simon Christie, digital marketing manager at Cisco. They’ve done something rather clever, by using RSS feeds to push content to twitter/facebook from their news feeds and their youtube channel they’re able to claim significant social media space. Their initial goal was to protect their reputation, and control content distribution. They’ve probably achieved that. They’re not trying to figure out what to do next, how to move from here to engagement. The audience was somewhat critical, but for a big company making this first step is always the most difficult – and for a B2B company without a strong marketing legacy this is even more true.

I’ve taken a look at their website and their twitter feed. The twitter feed links to the site and vice versa, it’s relatively easy to find the link to twitter under “quick links”, but it’s not on the contact us page – this makes sense at this point given how they are using twitter.

I also noticed they have a lot of great events – on 11 December there’s a tweet about the Nobel Peace Prize Concert which is sponsored by Cisco, in January there’s a networkers conference in Barcelona. A next step for Cisco might be to have their own people tweeting during the events in a human way. (There is a separate twitter account for the event, which I find slightly confusing – but I tend to think of a person or at lease company persona being behind a twitter account.)

Long term, if they’re looking for real engagement, then I think they’ll probably need to investigate a more customer call centre approach, the “Cisco Assistant” might be contactable by phone, skype or twitter.

So what has held them back? Cisco are big, but so is Dell and Dell is often held up as the poster child for social media. I think it has something to do with organisational culture. Cisco are very centralised and hierarchical, this makes rolling out standardised tools/systems very easy particularly for internal use but this level of control doesn’t apply in the social media world.

Puur Amsterdam Social Media as a bedrock of the business

The second presentation was from Anna Maria from Puur Amsterdam, an event company. This was a different, rather than a structured linear presentation Anna Maria almost told a story about her use of social media – it made a refreshing change from the hyper-logical hyper-structured presentations I usually see. She’s a seasoned user of social media, using youtube, twitter, hyves and a number of other tools to promote herself, Puur Amsterdam and the events they organise.

Her industry perhaps lends itself to social media more than Cisco’s does – I think we’d all rather watch a party than a server, and her company is small with freedom to do what she wants.

It was great to see the two presentations and contrast a beginner (albeit a knowledgeable one) and an expert.

After the presentations we had plenty of time to chat, most people were positive about the event – even if there hadn’t been that much in the presentations that was really new. It was “leuk” (fun) apart from Remco with his flip camera forcing me to speak Dutch on camera, my Dutch isn’t great but he assures me it won’t need subtitles.

PS: You can now sign up for the second event in January – warning for non-Dutch speakers though one or both presentations may be in Dutch, and the networking chat afterwards is generally in Dutch.

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A Geek’s Christmas

15 December, 2009

Need a gift for the geek in your life? Here’s my wishlist.

(1) Laser Keyboard

Not sure that this would work with my work blackberry, or that it would be that useful at work – but it would be great when travelling as I hate trying to type anything of anything of any length on my blackberry. I have visions of setting this up at a conference and typing away.

(2) Luminous Art Farm

I saw an ant farm used as an art work at (I think) Tate Modern years ago. So when I saw this “Tunnel Vision” I thought it would be cool as an office ornament. Yes it would freak my colleagues out but that would be part of the fun.

(3) A Cubicle Door Bell

Does your geek work in open plan?

I work in an open plan office, and get asked a lot of questions. I don’t want, and won’t get an office of my own, but the idea of visitors ringing a bell when I’m plainly in view amuses me.

It’s from Think Geek.

(4) Crumpler Bag

Probably the most practical gift in my list, crumpler bags are great for carrying and protecting your laptop. I’ve got one, but it’s just a sheath for protecting my laptop – it’s not really practical for moving around. So if Santa is paying attention – I’d like a more “briefcase” type model, preferably in green.

In the past I’ve bought crumpler bags for other people, and they’ve been well received – in any case the Crumpler website is fun to play on.

(5) Harry Potter TV Wand

I’m not a Harry Potter fan and I still want this, mainly of course to annoy other people in the house.

When you’ve found all your geek gifts you wrap them in geek paper.

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Would you work harder for more money?

9 December, 2009

What motivates you? Do you know? Do you think you would work harder for more money?

Well, possibly not.

According to Maslow’s hierarchy of needs once our physiological and safety needs are satisfied, we need belonging, esteem and self-actualisation – things that can’t be bought, and that having more money won’t really deliver.

Maslow's Hierarchy of Needs

Look around at your colleagues, I’m sure you’ll find someone motivated by the social aspects of work, the guy who gets everyone coffee, who knows everyone’s story, and who might organise social events for the team. They’re sometimes called “the glue”.

You might also find someone who seems to be motivated by money. Perhaps they’re rather interested how their salary compares to that of their colleagues. Dig a little deeper; money might be how they measure status or achievement. Most of my team measure achievement by projects completed, problems resolved or value delivered and are motivated by that.

For truly creative types the act of creating, the opportunity to be original is motivating in itself. This can also apply to those deep geeks who are into writing “elegant code” as one of my favourite geeks calls it.

So does money come into our motivation at all?

Yes. If we believe we are underpaid it is demotivating according to Herzberg who categorised salary as a “hygiene factor” in his two factor theory of motivation. But paying ourselves more won’t proportionally raise our motivation.

How do these factors play out?

There’s currently a big debate in the UK regarding bonuses being paid to RBS investment managers. The controversy arises because the UK government now owns a significant part of the bank, and in the current economy it’s very difficult to see people who could now be seen as government employees getting a bonus when no other government employees will. But the argument from RBS is that they will lose the people needed to rebuild the bank if they cannot pay bonuses competitive with other banks (not all banks are limited in this by government ownership, Barclay’s for instance has not taken a capital injection from the UK government).

This can be framed as a motivation problem. The RBS needs to motivate its employees to rebuild the company, but they employees are demotivated to the point of leaving if they do not receive a bonus in line with competitor companies. Perhaps because they seem themselves as then not being paid a fair salary that reaches the “hygiene level” prescribed by Hertberg, or because they are status driven and measuring that status by money earnt. At the time of writing it seemed likely that the UK government would relent and allow RBS to pay bonuses as planned.

However at least one eminent commentator, Henry Mintzberg, argues against bonuses, particularly for executive level managers. In his view bonuses do not reward actual contribution, and are likely to motivated the wrong behaviour of executives.

Do you know what motivates you?

money image from stefo via flickr, image of Maslow’s hierarchy from Wiki commons

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Career Advice

7 December, 2009

Erica wrote recently at Erica.biz challenging the idea that entrepreneurs need to go to college/univerisity, it brought back memories of my interview with a careers advisor many years ago.

I was a good student, I was good at and interested in sciences and languages and really didn’t know what I wanted to do, although I knew there were somethings I did NOT want to do. So they careers advisor took me through an aptitude test and a personality test. The result of which was, as he informed me, I was bright enough to do whatever I chose. He said this as if it was good news, but I wanted help and this was one seriously unhelpful answer.

Now I work at the cross roads of technology, business and communication and I love the combination of working with people, analysing technology, problem solving, design and creativity.  It took a long time to get here, with some big career detours along the way (to see just how circuitous my career has been you can check my linkedin profile). I’m now managing a small team and talking to people about their career path and it seems that the classic career advice serves a few people, and fails many.

Where it succeeds

Decideds

People who know what they want to do, those who say something like “I’ve always wanted to be a lawyer”, or “I’ve always wanted to design dresses”, or “I like computers, I don’t like meetings, tell me what to build and I’ll make it”.

There’s usually a fairly clear connection between the career they want to follow and the training they’ll need. It’s therefore rather easy to to point these people in the right direction, advise them on courses, help them apply.

Jobists

People who don’t really want the effort of a career, they’ll work hard, but the job is one part of their life and they’ll do what they’ve contracted to do.

Usually you can combine the persons interests and skills to find several acceptable options, occasionally later in life this group get a whack of inspiration and take off in a different direction. But most often this group will be happy with regualar work, a reasonable pay, and maintaining a life balance.

Where it does not succeed

Entrepreneurs (particularly young entrepreneurs)

This group have an idea that they can develop into a business, they’ll probably be very enthusiastic about their idea even if you ask practical questions indicating how half-baked their idea is. There’s a good chance they already have a hobby that they’re selling to their friends.

It’s hard to advise this group, there isn’t a course that is automatically going to fit all entrepreneurs. I think they need to create their own “apprenticeship”, meaning they might follow a small business course, they might do a semester of marketing courses, they might work with someone great in their field. This is basically what Erica did, as outlined in her post, although she may not have thought of it in those terms.

I think this group get bad advice from career advisors because career advisors are typically not entrepreneurs, and what this group need is very far from the traditional logical career path and career ladder they’re used to discussing.

Slow starters

This group have no idea what they want to do, they’re likely to have seemingly unrelated interests, they may have a couple of things they know they don’t want to do (for me that was teaching). Like Anna, who had a string of low paid jobs, a failed university degree in Art, travelled in Europe for a bit, did some work for a photographer, she went on to be a not great photographer herself and her family worried. She now works in publishing; specifically publishing high quality books about Art. It’s a dream job, but she could never have articulated that dream at 17.

It’s actually easy to advise this group. “What is the thing that most appeals to you right now? Do that.” Because in a sense it doesn’t really matter where we begin, we’ll move around and it may take a decade or more to connect all the dots and then launch ourselves into a niche career that was not thought of before.

On second thoughts “What is the thing that appeals to you right now? Do that” could apply to all groups and all stages of your career. I think I’ve just done the career advisers out of a job!

image from laughlin via flickr

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The Long Tail

6 December, 2009

The “long tail” is often discussed as being a good thing, an aspect of the new economy that will companies to compete on giving customers a wider choice, rather than on price alone.

It’s existence has been know to statisticians for a long time, and termed the long tail, the fat tail, the heavy tail, the power-law tail or Pareto tails. In a long tailed distribution there is a high frequency population, followed by a low frequency population following an asymptotic curve. In simple terms there are a few items often chosen and a great many items in frequently chosen. Years ago I was analysing sales data and noticed that my clients got more than 90% of their revenue from two products, one of which was about to go off patent. Their sales curve followed a extreme “long tail”, unfortunately a similar chart of their costs would not follow the same curve. This simple analysis was used by the company to re-examine the risk of the product going off patent.

Now the “long tail” is associated with opportunity rather than risk, and in ground breaking work in Wired by Chris Anderson the analysis showed that one area where Amazon was having some unexpected success was just in the scale of their inventory. Whereas a physical bookstore can only house a few thousand books, so they will chose the books the books most likely to sell. The online business cuts out a lot of the physical costs of doing business and can have a theoretical unlimited inventory taking revenue off books that are really not popular. This books sit in the “long tail” of Amazon’s inventory. So as long as their distribution and storage costs for this inventory remain low they can make profit right across their inventory.

As sales of the “unknown” product start to rise the former popular products in the head of the distribution come under threat. This is currently happening in the newspaper industry, whereas once a few publishers had control over almost all new publications the growing world of blogs and news websites mean that the news can now be delivered cheaply by a great many – and the audience attention is shifting to those sources which may be more customised to audience needs in terms of language, speed of release or point of view.


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Hacked Twitter Account?

2 December, 2009

It’s happening to all the best people, even BBCClick announced with typical humour that their account had been hacked.

BBCClick announces their account has been hacked.

The best way you can prevent your account is to choose a complicated password; and if you’re worried about creating one that you can remember here’s how;

more about “Simple tips for better web password s…“, posted with vodpod

If your account is hacked, there are fairly simple steps you can take to claim it back – as outlined by the Efficiency Coach on her blog.

If you get spam DMs, or see nonsense tweets from a normally sensible twitter, contact them and let them know what to do to fix it. I’m off to toughen up my password.