Comments on: iPad; great innovation, bad name. http://changememe.com/2010/01/27/ipad-great-innovation-bad-name/ Innovatiion and Communication Tue, 22 Nov 2011 06:30:37 +0000 hourly 1 http://wordpress.com/ By: Louise McGregor http://changememe.com/2010/01/27/ipad-great-innovation-bad-name/#comment-123 Thu, 28 Jan 2010 11:56:45 +0000 http://changememe.com/?p=3606#comment-123 Or maybe just hire a woman into their marketing department, someone with a strong interest in technology and a feel for marketing in an international context…. know anyone? ;-)

]]> By: Bram Koster http://changememe.com/2010/01/27/ipad-great-innovation-bad-name/#comment-122 Thu, 28 Jan 2010 11:52:58 +0000 http://changememe.com/?p=3606#comment-122 Guess not. Saw another interesting title regarding this: “Apple’s iPad Name Not the First Choice for Women. Period.” (http://bit.ly/dAvVsV). Nice one as well…

Maybe they should start using focus groups after all!

]]> By: Louise McGregor http://changememe.com/2010/01/27/ipad-great-innovation-bad-name/#comment-121 Thu, 28 Jan 2010 11:47:39 +0000 http://changememe.com/?p=3606#comment-121 Hadn’t seen that – and I’m guessing nor had Apple’s marketing department.

]]> By: Bram Koster http://changememe.com/2010/01/27/ipad-great-innovation-bad-name/#comment-120 Thu, 28 Jan 2010 09:50:24 +0000 http://changememe.com/?p=3606#comment-120 Did you see this video: http://bit.ly/7bA2Cb? Kind of agrees with your assessment of the name… :)

]]>