Pinterest is the latest-greatest-fastest-growing social media platform, with a high conversion rate. Meaning that users are likely to buy something they’ve pinned, according to a small survey done Harvard Business Review 12% of pinterest users have gone on to make an online purchase of something they’ve pinned, and 16 % go on to make an offline purchase of something they’ve pinned.
Great news for businesses.
So why then do businesses pin a great image of their latest trendy product and then…
Requiring me to create an account in order to see the product price.
Guess what – I don’t. And I’m not alone.
Amazon, surely the standard-setter in online retail, lets you browse as long as you want, and offers you deals and discounts before asking you to log-in or create an account. Everything we know about transactions online says that the customer will only give you information when they’ve made a decision to buy – and that you shouldn’t put anything in the way of that decision. Once that decision is made then the customer is very task oriented, they’ll create accounts and do what they need to complete their purchase.
In the mean time; let me browse – who knows I may find a second pair of sunnies for the weekend.