ESN Playbook 1; Getting Started

Screen Shot 2014-01-21 at 3.30.08 PMA lot of companies are working on implementing an ESN (Enterprise Social Network), usually to build collaboration and knowledge-sharing within the company. ING is also on that path, having started back in 2009 they’ve made a lot of good progress and it was one of my favourite projects while I was there. So the writing project I’m now working on is about how to implement an ESN. I’ve given it the working title of the “ESN Playbook”.

So here’s the plan so far.

The content I want to cover is along the following themes;

  • Getting started
  • Making a technology choice
  • Governance (who’s responsible)
  • Promoting your Enterprise Social Network
  • Building Adoption
  • Community Management
  • Measuring success
  • Ongoing innovation and development

The process I want to follow is;

  • research by interview and survey
  • co-creation (hello Google docs)
  • writing and editing
  • creation of illustrations
  • publish

I am aiming to deliver a shortish document that includes diagrams, infographics and checklists to help anyone working on implementing an enterprise social network. I’ve given myself a May deadline.

Along the way I want to publish the work in process so there will be a Friday update here with the hashtag #ESNplaybook. That hashtag will also turn up on my twitter feed. As I collect articles and research I’ll also be publishing a weekly paper.li on Tuesday morning.

If you’d like to be part of the research, suggest a resource or offer feedback you can contact me

I’m very grateful for the support I’ve received so far, it makes it so much easier to work on something like this when other people are interested and supportive.

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