About Me

Hi, I’m Louise, the person behind Change Meme. I write about digital strategy, social media, innovation and real life leadership.

I work as a social media strategist, figuring out how best to use social media in a multi-national company, with a team of smart talented people. Every day is a mix of challenge, more challenge and fun.

When I began this blog it was to write about ideas relating change in business, new technology and communication; only ‘idea’ seems so big and sweeping and life changing. Ideas belong to the ivory towers, the philosophers, the educators. So I chose the word “meme” instead.

Meme is “the fundamental unit of information, analogous to the gene”, according to the online Urban Dictionary. So gene for how we are physical built up, and meme for our knowledge and cultural make-up. The dictionary also adds that memes can spread through a culture horizontally, by cultural acquisition. Ah! so we can share memes.

I write this in my spare time, and of course all views expressed here are my own.

So welcome to Change Meme, a personal brainstorm on technology, communication and business.

twitter I’m also changememe on twitter
slideshare And my presentations are on slideshare as changememe.
googleplus_red I’m myself on G+
FB-f-Logo__blue_50 I’m myself on Facebook , this is new – I used to be someone else on Facebook.
paperlilogo I curate a paperli called Social Business Weekend that picks up some of the best stories from around the web and publishes them on a Saturday morning.

A note about images; I use freely available images or photos that I have taken. I collect images from wiki commons, flickr creative commons, and occasionally my own photos. I sometimes use images from elsewhere on the web, but only when I believe they are licence free. If you believe I’ve got it wrong contact me, I’ll fix any errors.


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Digital | Social | Innovation


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