About Me

ING Comms 13 11Hi, I’m Louise, the person behind Change Meme. I write about digital strategy, the changing online world, communication challenges and real life leadership.

I work at the intersection of communications, technology and business, trying to improve the social media presence of a global company.

When I began this blog it was to write about ideas relating change in business, new technology and communication; only ‘idea’ seems so big and sweeping and life changing. Ideas belong to the ivory towers, the philosophers, the educators. So I chose the word “meme” instead.

Meme is “the fundamental unit of information, analogous to the gene”, according to the online Urban Dictionary. So gene for how we are physical built up, and meme for our knowledge and cultural make-up. The dictionary also adds that memes can spread through a culture horizontally, by cultural acquisition. Ah! so we can share memes.

A second, more cynical definition from the same source “a pervasive thought or thought pattern that replicates itself via cultural means; a parasitic code, a virus of the mind especially contagious to children and the impressionable”, hinting that memes might have a life of their own, they might behave in a viral way to spread ideas. I like the subversive under-scoring this gives, and it matches some of the new concepts in technology and business that I want to write about.

So welcome to Change Meme, a personal brainstorm on technology, communication and business.

twitter I’m also changememe on twitter
slideshare And my presentations are on slideshare as changememe.
googleplus_red I’m myself on G+

A note about images; I use freely available images or photos that I have taken. I collect images from wiki commons, flickr creative commons, and occasionally my own photos. I sometimes use images from elsewhere on the web, but only when I believe they are licence free. If you believe I’ve got it wrong contact me, I’ll fix any errors.

Header Image; Networking /Jairoagua/ CC BY-NC-SA 2.0

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s