Author Archives: Louise McGregor

About Louise McGregor

I write about digital strategy, the changing online world, communication challenges and real life leadership. I work at the intersection of communications, technology and business and part of my job is to stimulate the adoption of new technologies in a way that makes business sense.

Do you build satisfaction or happiness?

Not all brands, not all industries, are able to use social media as a brand builder in the same way. I see sweeping general statements in many books, blogs and articles about social media that make me cringe as a … Continue reading

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Starting a Community

Companies have different approaches in who gets to start a community on their enterprise social network; some want to control who opens a community others want to put as few barriers as possible in the way of starting new communities. … Continue reading

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Employee Engagement

What is employee engagement? Employee engagement is often cited as a contributing factor to improved company results, and Kevin Kruse defines it as; Employee engagement is the emotional commitment the employee has to the organization and its goals. Engaged employees … Continue reading

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Hotel Wifi; a charge fiasco

In the last 10 days or so I’ve stayed at 5 different establishments each with a different wifi service. I needed internet to access email messages, research plans for each day, and my current writing projects. My mobile phone would … Continue reading

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Twitter Basics; The whole series

I’ve been writing a series of blog posts on twitter basics, and figured I’d do the smart thing and compile them into one easy post, complete with dodgy drawings. If you’d like the whole series in one document, I’ve done … Continue reading

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To Move the Needle

I was reading an article on Wal-Mart’s e-commerce business recently and I came across the term “to move the needle”. Since I spend more time sewing on buttons than I do driving cars at the moment the first mental picture … Continue reading

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Twitter Basics; fakers, trolls, hackers and scams

As with any other community on or offline Twitter has its share of malevolent members. Some are merely irritating, some are more distressing and some pose a danger to your reputation. In this post I’m going to talk about ways … Continue reading

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Your Enterprise Social Network: Who does what?

To fully embed an enterprise social network in a company you need certain roles fulfilled. I’ve described the roles seen as necessary by most companies which have implemented an ESN that I have spoken to. Whether these roles are full … Continue reading

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Twitter Basics: Companies on Twitter

I’ve written about some of the basics of using twitter in earlier posts, now I want to take a look at how companies are using twitter for a business purpose. I want to focus on companies getting it right – … Continue reading

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If Content is King, Why Can’t I See It?

I bought a MacBook Air laptop last year, and I deliberately chose the smaller, 11′ model. I love it. It’s small, light, easy to use. The battery life is around 8 hours (Apple says up to 9) and it recharges … Continue reading

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