Author Archives: Louise McGregor

About Louise McGregor

I write about digital strategy, the changing online world, communication challenges and real life leadership. I work at the intersection of communications, technology and business and part of my job is to stimulate the adoption of new technologies in a way that makes business sense.

My Sabbatical is Over

After 9 months of relaxing, travelling, research and writing my sabbatical has come to an end. Today I start a new job; it’s a new role with a new company in a new industry. I’m excited, I guess I’ll be … Continue reading

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Finance and Innovation

Fast Company listed their most innovative companies for the year, including a top ten for innovation in financial services, companies who are building great things for their customers; new services and new platforms. There were very few on the list … Continue reading

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Do you build satisfaction or happiness?

Not all brands, not all industries, are able to use social media as a brand builder in the same way. I see sweeping general statements in many books, blogs and articles about social media that make me cringe as a … Continue reading

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Starting a Community

Companies have different approaches in who gets to start a community on their enterprise social network; some want to control who opens a community others want to put as few barriers as possible in the way of starting new communities. … Continue reading

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Employee Engagement

What is employee engagement? Employee engagement is often cited as a contributing factor to improved company results, and Kevin Kruse defines it as; Employee engagement is the emotional commitment the employee has to the organization and its goals. Engaged employees … Continue reading

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Hotel Wifi; a charge fiasco

In the last 10 days or so I’ve stayed at 5 different establishments each with a different wifi service. I needed internet to access email messages, research plans for each day, and my current writing projects. My mobile phone would … Continue reading

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Twitter Basics; The whole series

I’ve been writing a series of blog posts on twitter basics, and figured I’d do the smart thing and compile them into one easy post, complete with dodgy drawings. If you’d like the whole series in one document, I’ve done … Continue reading

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