Category Archives: social media

Do you build satisfaction or happiness?

Not all brands, not all industries, are able to use social media as a brand builder in the same way. I see sweeping general statements in many books, blogs and articles about social media that make me cringe as a … Continue reading

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Twitter Basics; The whole series

I’ve been writing a series of blog posts on twitter basics, and figured I’d do the smart thing and compile them into one easy post, complete with dodgy drawings. If you’d like the whole series in one document, I’ve done … Continue reading

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Twitter Basics; fakers, trolls, hackers and scams

As with any other community on or offline Twitter has its share of malevolent members. Some are merely irritating, some are more distressing and some pose a danger to your reputation. In this post I’m going to talk about ways … Continue reading

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Twitter Basics: Companies on Twitter

I’ve written about some of the basics of using twitter in earlier posts, now I want to take a look at how companies are using twitter for a business purpose. I want to focus on companies getting it right – … Continue reading

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Twitter Basics; Tools

There are lots of tools for using twitter, some for tweeting and scheduling tweets, some add greatly to existing twitter functionality, others help you manage your followers, and some focus on data visualisation based on twitter’s data. In generally they … Continue reading

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3 More Twitter Basics

Last week I wrote about 3 Twitter Basics, this week I want to take a look at some slightly more advanced ways to get going with Twitter. I’ll cover what content to think about in your tweets, when to tweet … Continue reading

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3 Twitter Basics

A question came up on another forum about using twitter, so I decided to put together a short guide to help people get started. Twitter is a micro-blogging service available online or via various apps. It was created in 2006, … Continue reading

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