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Category Archives: social media
Not all brands, not all industries, are able to use social media as a brand builder in the same way. I see sweeping general statements in many books, blogs and articles about social media that make me cringe as a … Continue reading →
I’ve been writing a series of blog posts on twitter basics, and figured I’d do the smart thing and compile them into one easy post, complete with dodgy drawings. If you’d like the whole series in one document, I’ve done … Continue reading →
As with any other community on or offline Twitter has its share of malevolent members. Some are merely irritating, some are more distressing and some pose a danger to your reputation. In this post I’m going to talk about ways … Continue reading →
I’ve written about some of the basics of using twitter in earlier posts, now I want to take a look at how companies are using twitter for a business purpose. I want to focus on companies getting it right – … Continue reading →
There are lots of tools for using twitter, some for tweeting and scheduling tweets, some add greatly to existing twitter functionality, others help you manage your followers, and some focus on data visualisation based on twitter’s data. In generally they … Continue reading →
Last week I wrote about 3 Twitter Basics, this week I want to take a look at some slightly more advanced ways to get going with Twitter. I’ll cover what content to think about in your tweets, when to tweet … Continue reading →
A question came up on another forum about using twitter, so I decided to put together a short guide to help people get started. Twitter is a micro-blogging service available online or via various apps. It was created in 2006, … Continue reading →