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A meme is to information what gene is to biology.What I write about
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- RT @Queen_UK: One knows what you're thinking, Israel isn't in Europe. It's true, but they hate to be left out so one turns a blind eye. #eu… 7 hours ago
- International Social Media and PR Summit wp.me/p6GQk-1QF 1 day ago
- My highlights from the International Social Media & PR Summit sfy.co/fJtf #prsummiting Great event, thanks everyone! 1 day ago
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Tag Archives: business cliche
Turnkey Solutions
A colleague came to me a while back really excited about a potential new supplier. The social solution they offered was perfect, fantastic, value for money and a turnkey solution. “Just think, we could have this in place in four … Continue reading
Critical Mass
Wikipedia defines critical mass as the point when; a sufficient number of adopters of an innovation in a social system so that the rate of adoption becomes self-sustaining and creates further growth. When people will adopt depends on where they … Continue reading
Posted in Communication, Innovation
Tagged adoption, adoption lifecycle, business cliche, change management, cliche, critical mass, Innovation
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The Streisand Effect
Nothing to do with singing, everything to do with pointless and futile attempts at hiding or censoring information results in a surge of unexpected (and unwanted) attention. The name came about when Barbara Streisand tried to use the courts to … Continue reading
The Cloud
Cloud storage, putting it in the cloud, cloud data; these and similar expressions are entering business language. The Cloud is being touted as a solution to all hosting, data management and infrastructure woes. The very name conjures up some thing … Continue reading
SoLoMo
Have you heard this term yet? I have and every single time I have to unpack the three words that contribute to the term to understand what the speaker means. Social – Local – Mobile. It’s an attempt to coin … Continue reading
Walled Garden
Traditional walled gardens protected the plants from high winds and frost, in fact they often create a warmer micro-climate as the brick walls release stored heat from the sun. They often sit alongside stately homes, where they would have provided … Continue reading
Throw Someone Under a Bus
Maybe I have a warped sense of humour but this phrase always gives me a very literal image. I heard it a few weeks ago via a friend in the middle of a tough project, there have been words in … Continue reading
Sweat Equity
Ownership in company, even a startup, can be shared. When shared the proportion each owner has is calculated based on what they brought in. For some owners it’s a straight financial transaction, for others – especially in a start up … Continue reading
Upselling
Upselling is the practice of offering the customer a little more than their original purchase request. The most well-known example is probably the McDonald’s “would you like fries with that?”, in fact whatever you order at McDonald’s you’ll be offered … Continue reading
Glass Ceiling
This phrase is used to describe an invisible limit to a higher level. It’s most often used in reference to the barrier that keeps women from rising to the upper levels of management, despite having appropriate qualifications and experience. Despite … Continue reading
