Alltop: an online magazine rack

Alltop is a content aggregator bringing together the best content on a range of subjects from AOL to masonry to zoology. It’s a simple concept and they provide a relatively simple tool. They bill themselves as;

Alltop is an “online magazine rack” of popular topics. We update the stories every hour. Pick a topic by searching, news category, or name, and we’ll deliver it to you 24 x 7. All the topics, all the time.

There’s a new development, you can now create your own Alltop, creating an account allows you to create your own Alltop selecting from the available feeds. I created my alltop; collecting feeds from leadership, technology and writing, it’s listed in the blogroll for future reference. There is also an option to republish it on Facebook, or to indulge in a bit of self promotion by going directly to twitter. Alltop’s founder Guy Kawasaki is shameless in his self-promotion on twitter, so it’s no surprise this option features.

For people unfamiliar with RSS feeds it’s great, they can create a sort of “portal” of content they like, they do end up with the magazine rack online as promised.

Also the plus side I did find some sites/blogs via Alltop that are useful, that I hadn’t seen before. But once it’s set up there’s no further use of it. It doesn’t seem to do anything. You can share it – but it’s just your selection of someone else’s recommendations.

I had fun setting it up, but rather than use Alltop I’ve added the useful feeds to netvibes where I can sort them by subject to different tabs and can customise what I see (number of items and add text etc).

I wonder what the next steps for Alltop will be – will I get more tabs? Will I be able to recommend content? We’ll see.

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