It was only a matter of time before someone had the guts to do a funny take on the crisis, and JetBlue has, and they’ve done an excellent j0b.
They’ve created a website targeting CEOs who have fallen from favour and perhaps lost their rights to use a private jet. It’s called the “CEO’s Guide to Jetting”, at www.welcomebigwigs.com.
The concept is simple, it’s a site exclusively for CEOs and aims to assure the that the service on JetBlue will satisfy them. Of course bigwig CEOs are an easy target right now, but the very clever part of the execution of this is that they’re not afraid to poke a little fun at themselves.