Apprentice 9: Oh Baby!

Today’s task; select two baby products to sell, go and sell them at a baby show. It’s a lot like task 7; choose the right product for your target audience, and close the sales. The one pitfall is choosing the wrong products. Choosing high end is a high risk strategy and you need to research your audience.

Ignite led by Lorraine chose a collapsible pushchair and a baby helmet. Good decisions, the first item is higher priced but essential for mothers, and with a lot of people in London using public transport easily collapsible push chair is a good option. The baby helmet isn’t essential, but the team sold it as “your peace of mind purchase for today”. It was reasonably priced and did make some sales. Howard and Kate did well on sales, and they seemed to work reasonably well with Lorraine. The only fly in the ointment was that some other exhibitors had the same model of pushchair at a lower price.

Picture 22Empire, led by James chose a rocking horse and a birthing bath. Bad decision on the rocking horse, it’s a luxury item and expensive coming in at £1700 pounds for the cheapest model. No sales were made. Choosing a high end product like this is a high risk strategy.

Their second product, the birthing pool, was another niche product – only 2.2% of births in the UK are home births and not all of those will use an inflatable pool. It might also be something that people research but order as cheaply as possible online since it’s easily shipped.

The teams left behind a cardboard cradle and fabric high heeled shoes – that was smart.

Lorraine seems to have tamed her worst aggressiveness, and Howard and Kate did well working with her. They had the right products and they sold. It was a worthy win.

Picture 2James took Ben and Debra into the boardroom; Margaret clearly unimpressed with Debra. Sir Alan had little patience with any of them. Ben unconvincing, James unconvincing and slagged Debra, calmer than usual in the boardroom but pointing the finger at James.

Sir Alan thought that Ben didn’t show enough potential; and turned to Ben and said “you’re fired”.

Bad decision, Debra is devisive and difficult, James is odd and saying inappropriate comments that can cause issues. I’m not saying that Ben is that great or deserves to win. On this task he wasn’t the worst. The biggest downfall in this task was the product selection, specifically choosing the rocking horse, and it was Debra who pushed for the horse to be selected.

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