End of an Era

Today is the last day for Icelanders to eat at their local McDonalds. It’s a direct consequence of the crisis, Iceland’s isolation combined with fairly dire financial situation means that it’s no longer possible for McDonalds to import their supplies and sell burgers profitably. Apparently burgers at the Iceland McDonalds were above 5USD, almost the most expensive in Europe.

The venues will be taken over by a local business, they’ll be rebranded as “Metro” and offer a more local menu.

But today I suspect Icelanders will be lining up for their last fix of fries and flurries.


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