Or as the agency bills it “a campaign to reduce sales“, it’s launched by the South African Counter-Trafficking Assistance Programme (SACTAP) in the build up to the World Cup. They lead with the startling statistic that 4 million people disappear each year, “forced into labour and prostitution” which I guess is South Africa’s way of avoiding the word slavery.
Anyway the campaign is clever, you can see the effects on video.
Vodpod videos no longer available.
You can see more video examples on this blog.
I’m a fan of interactive media like these and this is for a good cause.