App-rentice

I can’t believe it; Lord Sugar goes all modern and has the teams build apps.

The girls’ team, led by Edna, went with the concept of annoying noises. Their app gave the users a chance to play noises in three categories; annoying, animals, and celebrations. This idea came from Felicity, there may have been a more brilliant idea from Susan but no-one could understand it. Their design was appalling, the pitches were bad. Edna nominated herself to do the big live pitch and then did the weirdest presentation I have ever seen; complete with spooky voices, dramatic pauses and gloves. I can’t remember the app name and I’ve only just watched the programme.

The boys’ team came up with another sound based app – the opportunity to play a snippet of text in a local accent. The idea came from Glen, and the team was led by Leon. Their campaign was better, the show was better, their pitches were better. It was quirky and the name “Slangatang” was memorable.

They made a fatal mistake; it didn’t have global appeal. In the first six hours it outsold the girls’ app 3 to 1. But then, as Karren Brady said, “the world woke up”. It got another 900 or so downloads to a total of 3,900, while downloads of the girls’ one rocked up to 10,000.

The boardroom was high on the entertainment scale; Leon the project manager couldn’t decide who to take into the boardroom but ended up with Glen (the idea guy) and Alex who hadn’t shone in tonight’s task.

I did think Leon, in the boardroom for the second time, might be for the door. But Lord Sugar went for the wallflower and fired Alex.

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