Touch base

I had a call last week from a sales person who opened with the remark “I’m just calling to touch base…”

It has its origins in baseball, where players much touch the bases as the go around the baseball diamond in order for their run to count.

Why is that phrase so annoying?

Other sports’ metaphors don’t bother me – I don’t always understand them but that’s another story. Somehow this one makes me cringe, I suspect because it’s so often followed by deep insincerity or a sales’ pitch.

In this case it was someone selling a conference, it seems to be the season for it as I’ve had a number of conference invites in the last month.

Why can’t people just say “How are you?” or “Are you interesting in buying a better mousetrap?”

Maybe I’ve just suffered too many sales calls.

Image Making sure to touch base /Lee Lilly/ CC BY-ND 2.0

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