Innocent Advice

I watched a documentary recently titled “How we made our millions” which sounds like something terrible. But it featured two fascinating entrepreneurs; Michelle Mone of Ultimo Fame, and Richard Reed one of the founders of Innocent.

They’re both entrepreneurs I admire, Michelle Mone for her sheer determination and audacious publicity work, and Richard Reed for building a values-driven business. And one comment from Richard Reed really struck me.

It’s something to apply in business, where you very rarely have 100% perfect information. I have seen projects – and people – stalled by trying to analyse data that just isn’t available.

Something to apply in life, come to think of it.


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