When a friend of mine didn’t answer question on Whatsapp last week, I went cyberstalking. I checked his facebook and found he was in the UK. Not really an excuse, it’s just next door and it’s almost the same timezone, his phone should work there.
Turns out, he has a brand new shiny phone, with a new phone number. I found this out because he emailed me.
I started thinking about all the tools I use to connect, and how I choose which tool to use. It’s a question that comes up in companies as communication tools proliferate, I can remember conversations with internal comms colleagues wanting to make a guideline to help people along the lines of “if you have this type of content – use this tool”.
It turns out that for me, it’s less about the content and more about the people, particularly when it comes to short messages.
I have multiple email addresses, to add to the fun. I use email to communicate with my mother, she’s on a very different timezone so if I need to send her a message email works well. I know she’ll go to her desk at least once in the day and she’ll pick up my message (while I’m asleep).
In my social circle almost no-one emails me, unless they have a specific document to send me, or perhaps photos to share that they don’t want on facebook.
One group of friends has never evolved past using SMS; few of them are on facebook, so that’s not an option, and one doesn’t have a phone smart enough to use Whatsapp. It’s fine, until you want to have a many-to-many conversation.
Lots of friends use this as the fastest way to get someone’s attention for a short message.
Currently my favourite tool, used by certain groups of former colleagues. It lets you have one-to-one or many-to-many conversations. It’s phone agnostic. Plus the emoticons are prettier. I tried using it with other groups, but mostly people default back to what they’re used to.
I limit my facebook to family and friends, so “only” have 111 facebook friends. I use the chat function within facebook a lot, it seems to be the tool most friends are most comfortable with, it works pretty well in the phone app (despite the endless invites to upgrade to another level of service). I have a group of friends from all over the world that I got to know online, we started out as anonymous handles in a chat room, but as we’ve grown to know and trust each other real names have been shared, and this group are the most comfortable using facebook – it’s a lot like having them in the room.
Rarely used for messaging, unless twitter is the only way someone knows me. Often use the “@” function to share something the person will find useful or (more often) funny. Pretty much no-one uses DMs.
Former colleagues, classmates, conference delegates, business contacts – either through a message or an in-mail, the connections there are more of a work nature, and so is the contact.
These tools are all available to all of the people (except whatsapp – blocked for one person). Who uses what has evolved, and there are certainly people I would contact on more than one platform. I don’t keep a list, I don’t use any special decision tree. The icons for all these tools are on the home screen of my phone so it’s easy. In the olden days I used to know people’s phone numbers, this knowledge has replaced that.
I think the same thing is happening in the workplace, each platform added to the workplace is adding another communication or messaging tool, and for some the choice feels overwhelming – particularly as the number of external tools is also growing. As people get more used to the tools, and understand how groups and communities form, it will feel very natural. Rather than take a prescriptive approach, trying to guide employees to a “right” way to use the tools, companies should take an open platform approach, simplifying access and enabling employees to find all the tools they need in one place.
Finding the right tool to communicate should be as easy as accessing it from my phone’s home screen.