Mashies – the winners

So Mashable announced the winners of the Mashies, but didn’t provide any links to the entrants’ content. I’ve started collecting links that at least show something of the campaign, I’ll add more as I find them – feel free to tweet me or leave a comment to suggest a link.

Best Public Service Announcement

Winner: BBDO New York and AT&T for It Can Wait Integrated Campaign

360i for #MAMMING

BBDO New York and Autism Speaks for Lifetime of Difference

Big Block Live for Save the Children – The Most Important “Sexy” Model Video Ever

Purpose for Scenes from Everytown: 4:08 pm

Best Use of Vine

Winner: Target for #unPOPtheBox

Deep Focus and Tombstone for Bites of Fright

GE for #6SecondScience

MRY and Visa for Everywhere You Want to Be Olympics Campaign

We Are Social and Evian for Amazing Baby Rescue Me

Best Use of Instagram

Winner: Wieden+Kennedy New York and Heineken for Crack the US Open

Causebrands and Cotopaxi for Questival

Havas Worldwide Chicago for Havas Chi Internship Draft

Razorfish and Mercedes-Benz for Take the Wheel

VH1 for Love & Instagram: #CheckYoSelfie

Best Viral Video

Winner: Don’t Panic London/UNIT9 and Save the Children UK for Most Shocking Second a Day

CP+B and A.1 for A.1 New Friend Requests

Creative Artists Agency and Chipotle for The Scarecrow

Deep Focus and Lay’s® for Lay’s® Do Us A Flavor

Leo Burnett Toronto and Always for Always, Like a Girl

Best Facebook Campaign

Winner: Wenderfalck and MTV for Match Machine

Attention and Dunkin’ Donuts for Global Donut Day

Colenso BBDO and Burger King for Motel Burger King

MRY and Listerine for Power to Your Mouth

McCann-Starcom and Coca-Cola Italia for #DilloConUnaCanzone & Coca-Cola Summer Festival

Best Use of Snapchat

Winner: Rethink for Memory Project

Association of Surfing Professionals for ASP Surf + Snap: Digital Autographs

GrubHub Inc. for GrubHub Snapchat

Huge and Audi for Audi Takes Snapchat by Storm on Super Bowl Sunday

Wieden + Kennedy New York and Heineken for Snapwho?

Best Branded Twitter Account

Winner: BTC Revolutions and Applebee’s for How Do You Like Them #FanApples

Cavalry and Smith and Forge for @SmithandForge: 19th Century Perspective

Delta Air Lines for Delta Presents: Prepare for Laughter

Guitar Center for Guitar Center Twitter

Publicis Kaplan Thaler and ZzzQuil for ZzzQuil Twitter

Best Interactive Ad Execution

Winner: Interlude and Sony for Like a Rolling Stone – Interactive Music Video

CP+B and Domino’s for Domino’s Live

Digitas and Motorola for Moto X Interactive Print

Rapt Media and Ogilvy for Philips Designed to Play

Razorfish Germany and Audi for The Perfect Day

Best YouTube Brand Channel

Winner: Great Works and Absolut for Absolut Drinks In Motion

Fullscreen and GE for GE Reports

PBS Digital Studios

Razorfish London and Unilever for All Things Hair

Weber Shandwick and Milk Processor Education Program for Chocolate Milk: From the Gridiron to IRONMAN

Best Twitter Campaign

Winner: DDB New Zealand and SKY New Zealand for Bring Down the King

Edelman Digital and Samsung Mobile US for Samsung Keeps the #PowerOn for Galaxy Owners at SXSW 2014

HCL Technologies for #CoolestInterviewEver

NBC and Telescope Inc. for #VoiceSave for NBC’s “The Voice”

We Are Social and Adidas for Brazuca

Best Social Media Campaign

Winner: BBDO Colenso and Burger King for Motel King

BBDO New York and AT&T for @SummerBreak

Deep Focus and Tombstone for Tombstone Bites of Fright

iProspect and Chevy for Chevy and the American Cancer Society Paint Social Media Purple

Zocalo Group and Nestle Coffee-mate for Stirring Up Love “Outside the Cup”

Best Real-Time Marketing

Winner: Allen & Gerritsen and Dietz & Watson for Laser Ham

DDB New Zealand and SKY New Zealand for Bring Down the King

Grow, Wieden+Kennedy, and Google Creative Partnerships for Nike Phenomenal Shot

MRY and Listerine for Listerine “Power to Your Mouth”

Taylor Strategy and Taco Bell for Taco Bell President’s Reddit AMA during Taco Bell Breakfast Launch

Best Interactive Audio

Winner: BBDO Colenso and Pedigree for KPFM

Edelman Digital for Call of Duty: Advanced Warfare Kevin Spacey Reveal

Epiphany and Amplifon for Amplifon: Sounds of Street View

Best Branded App

Winner: Glasses.com for Glasses.com Virtual Try-On App

2Mobile and Caixa Insurance for #transitoaovivo

Comedy Central with Isobar for Comedy Central App

Web Reservation International – Hostelworld.com for Hostelworld iPad App

WWE for The WWE App

Best Branded Facebook Page

Winner: USA Network for Chrisley Knows Best

Cookie Jar for Airtel Buzz

Iris for Team Messi

Publicis Kaplan Thaler for ZzzQuil

Resource for Sherwin-Williams

Best Native Advertising Campaign

Winner: Creative Arts Agency and Chipotle for The Scarecrow

Causebrands and Cotopaxi for Cotopaxi Questival

Kik Interactive and Funny or Die for Funny or Die Promoted Chats

M&C Saatchi for GOWEST (Become Cyber Spy for Equality)

Razorfish and Mercedes-Benz for Take the Wheel

Best Product Placement

Winner: Causebrands and Cotopaxi for Cotopaxi Questival

The Integer Group for Pringles Flavor Slam at Walmart

REVOLT Media and TV LLC for FIAT 500 REVOLT Nation

WhoSay and Canon for #BringIt

Weber Shandwick and Unilever for All Things Hair

Best International Digital Campaign

Winner: DDB New Zealand for Bring Down the King

HCL Technologies for #CoolestInterviewEver

M&C Saatchi for GOWEST (Become a Cyber Spy for Equality)

Razorfish London for All Things Hair

Rethink for Luge

Best Branded Game

Winner: The Integer Group for Pringles Flavor Slam at Walmart

Colenso BBDO for V Robbers

Creative Artists Agency for The Scarecrow

TBWA/Paris for The Most Serious Game Ever

Wieden+Kennedy and Coca-Cola for AHH

Best Use of Tumblr

Winner: Erwin Penland for Denny’s Tumblr Account

Firstborn for Keds Bravehearts

Iris Worldwide for Rimmel London – Retro Glam

McGarryBowen with Kraft for Miracle Whip Tumblr

WGSN for WGSN on Tumblr

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