Today is Community Manager Appreciation Day, known by the hashtag #CMAD.
Why are community managers so important? Do they really deserve their own day?
Community managers are the people your customers first meet online, they are the ones;
- solving the offbeat questions your customers ask with humour and good sense
- building relationships with customers and other stakeholders through supporting discussions online
- providing reputation management, particularly during a crisis
- embodying your brand
“It’s more than posting cat videos” as one of our community managers put it. I believe the role is important as social media becomes the way our customers want to reach us. So important that I announced last week that we would do more this year to help our community managers build their knowledge in 2015. We’ve also created some little “thank you” messages for them to share online (as shown above). See if you can spot them on twitter.
Done well community management builds your company’s reputation, it doesn’t seem too much to ask to thank them once a year. Please take a moment to thank your community manager today.