Social at Philips

I got an assignment as part of our digital team day; 10 slides, 10 seconds each, explain social media, what you have done and what is coming soon. PS; images only, no text.

Challenge accepted!

All but one of the images comes from the Philps Instagram account, where we have instagrammers work on a theme of our choosing, so far we’ve used #LightIsLife, and have just started with #ABetterNow. So here’s the story of social, in images, with the text I used as a basis for my presentation. (Turns out 10 seconds = 2 sentences.)

1 #NewKid

Slide1Social Media is the new kid on the block. Facebook – the biggest platform with 1.2 billion users turns 10 next year. (Image; @aaron)

2 #TheCustomer

Slide2Social Media gives us an opportunity to be closer to our customers – it’s often the first place they meet us, and their first choice of how to contact us. (Image; @aaron)

#The Basics

Slide3We have delivered the basics to the company; social listening and social care via D@S, plus global content sharing. And we’ve started on reviews and ratings. (Image; @aaron)

#Listen

Slide4Listening is the beginning of quality social media at company level, we can listen to our customers, find ways to solve problems, build conversations and develop insights. (Image; @brahmino)

#Care

Slide5Care is essential, it builds trust with consumers. The social care teams around the world handle about 8,000 interactions per month. (Image; @aaron)

#StoryTelling

Slide6We tell the brand story through our global content channels, and we share that content with markets. Almost as an umbrella to marketing and campaigns. (Image; @brahmino)

#Future

Slide7The future builds on this, more great content, developing better ways to share content and testing new uses of social to build business value. (Image; @Philips)

#FunStuff

Slide8We do some fun stuff; we’ve tested new tools – such as periscope, held Digital hangouts, and turned an online campaign #lightislife from Instagram into a real world exhibition. (Image; @aaron)

#Success

Slide9Success for us is more than KPIs and awards – although we have those. It’s building sales through reviews and ratings, re-use of our content across the company, and the growth of social media within markets. (Image: @aaron)

#TeamSocial

Slide10I’m telling this story, but Team Social is huge. My team are here today and there are social hubs in almost all markets now. You can join team social by joining a hangout or our internal social community.

Acknowledgement; Big thanks to my colleague Michele Boccamazzo, he’s responsible for our Instagram account, and works with the instagrammers to curate a truly beautiful collection.

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