Easter Egg Pheneomenon

2016march_easter

The ones found in media, the chocolate ones are for the weekend.

An Easter Egg is a surprise addition, something unexpected and usually humorous, included on a DVD, movie, music compilation or software. They usually have an “inside joke” quality to them, and some range into rather esoteric geek territory.

Online Easter Eggs

Google leads the way in producing browser-based Easter eggs with easy to get jokes. They’re your standard hollow chocolate Easter egg. Easy enough to consume, and leave you wanting more. Here are some of my favourites;

Search for ‘anagram’, ‘recursion’, ‘askew’ or ‘do a barrel roll’ and watch what happens.

If you use google maps, pay attention to what happens to the pegman, he changes in various locations or to celebrate specific occasions. He’s been a penguin, a witch, a leprechaun a rainbow, a skier and an astronaut. There are two locations I found that still have adapted pegmen.

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There are also some hidden subpages from Google, a virtual teapot for example, or a bonus puppy shot in the app store.

Easter Eggs In Films and TV

Disney is famous for “cameo” appearances of one character into another movie, so Goofy turns up in the Little Mermaid, and Mickey Mouse makes a brief appearance in Frozen.

The geek TV sitcom “The Big Bang Theory” has a final shot that’s a “card” from Chuck Lorre, the series creator. These are usually on the screen for a matter of seconds meaning it takes some dedication to get to read them. Card #221 is a philosophical rambling on politics and horses.

Easter Eggs In Advertising

Ever wondered why phone numbers in (US made) movies begin with “555”? It’s a range of fictitious phone numbers so that the movie doesn’t accidentally use a working phone number. Except when it does. In 2014 Old Spice included a real phone number in their ad and gave away free super bowl tickets to the first person who called the number.

More delightfully, Innocent, the UK health drink company, included a help line phone number on their bottles. They invited you to call them even if  you did not have a problem and promised to sing you a song if you did. We called and they did indeed sing.

Easter Eggs In Geekdom

I’ll stay out of the seriously geek territory, but will point out that if you open a firefox browswer and type ‘about:mozilla’ into the URL bar, you will get to read a verse from the Book of Mozilla. The verses are written in an eerily apocalyptic style, but do contain references to events that are history for Mozilla. With some historic knowledge you can decode them.

I think companies, such as Google and Disney, which create Easter eggs in their products are displaying a sense of fun – sometimes to the surprise of unsuspecting viewers. They’re also inviting us in, teasing us to become part of the inner circle. Not every company has the platform to do this, nor the company culture to support it, however when it works it’s genius branding.

Still looking for the perfect chocolate Easter egg?  Michel Roux jr reviewed various flavours, and then there’s this, a Game of Thrones inspired dragon’s egg.

Dragon's egg

 

Image: Easter eggs  |  Dan Zen  |  CC BY 2.0

 

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