Social at Philips

I got an assignment as part of our digital team day; 10 slides, 10 seconds each, explain social media, what you have done and what is coming soon. PS; images only, no text.

Challenge accepted!

All but one of the images comes from the Philps Instagram account, where we have instagrammers work on a theme of our choosing, so far we’ve used #LightIsLife, and have just started with #ABetterNow. So here’s the story of social, in images, with the text I used as a basis for my presentation. (Turns out 10 seconds = 2 sentences.)

1 #NewKid

Slide1Social Media is the new kid on the block. Facebook – the biggest platform with 1.2 billion users turns 10 next year. (Image; @aaron)

2 #TheCustomer

Slide2Social Media gives us an opportunity to be closer to our customers – it’s often the first place they meet us, and their first choice of how to contact us. (Image; @aaron)

#The Basics

Slide3We have delivered the basics to the company; social listening and social care via D@S, plus global content sharing. And we’ve started on reviews and ratings. (Image; @aaron)


Slide4Listening is the beginning of quality social media at company level, we can listen to our customers, find ways to solve problems, build conversations and develop insights. (Image; @brahmino)


Slide5Care is essential, it builds trust with consumers. The social care teams around the world handle about 8,000 interactions per month. (Image; @aaron)


Slide6We tell the brand story through our global content channels, and we share that content with markets. Almost as an umbrella to marketing and campaigns. (Image; @brahmino)


Slide7The future builds on this, more great content, developing better ways to share content and testing new uses of social to build business value. (Image; @Philips)


Slide8We do some fun stuff; we’ve tested new tools – such as periscope, held Digital hangouts, and turned an online campaign #lightislife from Instagram into a real world exhibition. (Image; @aaron)


Slide9Success for us is more than KPIs and awards – although we have those. It’s building sales through reviews and ratings, re-use of our content across the company, and the growth of social media within markets. (Image: @aaron)


Slide10I’m telling this story, but Team Social is huge. My team are here today and there are social hubs in almost all markets now. You can join team social by joining a hangout or our internal social community.

Acknowledgement; Big thanks to my colleague Michele Boccamazzo, he’s responsible for our Instagram account, and works with the instagrammers to curate a truly beautiful collection.

Highlights from the first 14 days

Screen Shot 2014-09-21 at 20.01.19Starting at a new job is always a learning curve, as I hadn’t done it in a while I’ve kept a journal of things I notice. Here are some of the moments from the first fourteen days.

Day 1 Can I remember everyone’s names? A colleague draws a mini-organogram which helps. Another colleague shows me where the bathrooms are.
Day 2 I take a selfie of myself looking at the company’s new logo for the internal social network – this attracts attention – am I the fastest person to adopt the brand?
Day 3 My first conference call has 72 participants. I understand little of what is said, it’s the detail I have yet to read about.
Day 4 It seems overwhelming, the change process I’m working on is huge – I have a moment of feeling daunted… and then give myself a virtual slap; it’s day four. Anyway there are team drinks at the end of the day.
Day 5 In a status meeting, as we go around the table I start to put together the pieces of what we’re doing and how my work will fit in. In terms of scale it’s like building a colosseum, but it’s digital so completely invisible. I have a long way to go but at least I can see the next steps now.

I go home early, via the doctor – who diagnoses an ear infection. Too much listening?

Day 6 All part of the learning curve; my new work phone is windows… #newjob
Day 7 Find myself interviewing a candidate for a new position. I cheerfully introduce myself, adding “day 7” as an explanation for my new status. Candidate frowns, oh dear.
Day 8 I spend some time digging through the internal social media platform, I’m impressed by the obvious pride people have in the company and the products.
Day 9 Today’s tough work assignment; Playing with Google Glass #geekheaven
Day 10 I have a virtual “one-on-one” with a member of my team who is based in the US. I’ll only see her for about a week every two months, we’re figuring out how to work with that.
Day 11 A proposal comes back with “yes” against most items, but “no, no, NO” against one. As a new person I’m asking a lot of questions. #StillLearning
Day 12 A conversation with some of the legal experts, the issues are familiar. They express relief.
Day 13 Solved a bunch of stuff for a company internal community – more ways for employees to show their pride in working here.
Day 14 The learning curve stretches onwards and upwards, my motivation level is super high. And it gets higher after a conversation with my boss.

At the end of the day I’m on a roof terrace with my colleagues, looking across Amsterdam and sharing a glass of wine. #GreatStart

 Image; 14 Blue / Craig Sunter / CC BY-ND 2.0