Pinterest Torture

Pinterest is the latest-greatest-fastest-growing social media platform, with a high conversion rate. Meaning that users are likely to buy something they’ve pinned, according to a small survey done Harvard Business Review 12% of pinterest users have gone on to make an online purchase of something they’ve pinned, and 16 % go on to make an offline purchase of something they’ve pinned.

Great news for businesses.

So why then do businesses pin a great image of their latest trendy product and then…

when I click on it give me this;

Requiring me to create an account in order to see the product price.

Guess what – I don’t. And I’m not alone.

Amazon, surely the standard-setter in online retail, lets you browse as long as you want, and offers you deals and discounts before asking you to log-in or create an account. Everything we know about transactions online says that the customer will only give you information when they’ve made a decision to buy – and that you shouldn’t put anything in the way of that decision. Once that decision is made then the customer is very task oriented, they’ll create accounts and do what they need to complete their purchase.

In the mean time; let me browse – who knows I may find a second pair of sunnies for the weekend.

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Copyright Math

There’s lots of debate on the state of copyright. I happen to think that the current situation is not good for creative people and does not protect their originality. We get sucked into the “free content” concept, but while content distribution is free, it’s not free to create and promote. We’ve yet to figure out a way that rewards creation of content and supports free distribution – SOPA wasn’t even close. There are vested interests on both sides of the argument, so I really appreciated this light-hearted take on the numbers being used in the case to protect copyright.

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Walled Garden

Traditional walled gardens protected the plants from high winds and frost, in fact they often create a warmer micro-climate as the brick walls release stored heat from the sun. They often sit alongside stately homes, where they would have provided vegetables, fruit, herbs and flowers for the household.

The same term has been borrowed for a more modern, geek-world use. It has come to mean a virtual environment where entrance/access is controlled. The best examples currently are facebook – which controls a person’s access and the provision of content, and apple’s operating system which limits developer and user access.

Sometimes the walled garden is created as a security measure, but most often it’s now a way of maximising profits. A supplier wants to keep you in their own environment as long as possible – that way you’re more likely to buy from them or be exposed to more of their ads for which they earn income.

However more cynical visitors may refer to the area as a “walled desert” particularly if the content within the garden is not as rich as the content outside.

image from joocallahan via flickr

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Four-oh-four

It’s the page you get when there is no page. For the user it’s the frustrating error message when you’ve typed in the wrong URL, or clicked on a link to a page that has been removed from a site. For the website, or company providing the website it’s an opportunity.

Renny Gleeson has a funny take on the whole thing at TED.

I think “breaking a relationship” is a bit too far, but I agree that 404 pages are an opportunity.  Many companies have taken the opportunity to provide help to their customers and manage to have some fun with their 404 pages including;

  • Coca cola; offers some choices to help you, uses simple English, and manages to include the word “refreshing” which links to their brand.
  • Siemens; apologises, offers some help, and includes a fuzzy graphic as if you’ve gone to non-existing tv channel – points slightly to their brand as a technology player.
  • Suredev; admonishes visitors as if they’ve broken something, it’s an approach that not all companies could get away with, they also provide some links and a search bar.

I was really disappointed with the SouthWest Airlines 404 page, they manage to do so much that it cool it’s a shame they haven’t paid a little attention to their error page.

A good error page should

  • help the visitor get back on track, by giving them links or a search box.
  • provide a way to contact the webmaster
  • use plain language – avoid tech speak (so the technical message “404 file not found” shouldn’t be there)
  • connect to your brand – by design, by tone of voice, by the use of humour (where appropriate)

It’s inevitable that customers will occasionally land on the 404 page, the least website managers can do is make it helpful and clear, add a connection to your brand you’ve got a more positive experience for those customers who got a little lost on your site.

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Those Difficult Conversations

HR processes to protect people from unscrupulous companies. They are perhaps less good at protecting good companies from unscrupulous employees, reflecting the imbalance of power.

I recently heard of a jaw-dropping case of abuse by an employee at a small company. By small I mean fewer than 5 people on the pay roll and a number of volunteers. They manage (among other things) a venue.

A woman, lets call her Angie (because that was not her name), was hired as office manager, her duties included being at the venue every weekday morning from 9 – 1pm, taking calls, answering emails, handling invoices, organising delivery of supplies. Pretty easy number.

For a long time the company director noticed that Angie was not fulfilling her duties. She didn’t seem to be as available as expected during her work hours, work didn’t seem to be done in the time allotted. The director started to suspect that Anglie wasn’t as honest and reliable as she portrayed, but had no evidence to back this up.

So the company director started to manage the performance, she sat down with Angie and in a long and difficult conversation went through all the things expected of Angie during the week; including very specific expectations on availability during the hours she was hired for. Perfect response; as a manager you need to set clear goals together, explain the improvement you need to see, and set a timeline for that improvement to happen. It’s effective feedback for the employee – Angie, and if things do not improve you have taken the first step in a long HR process to address Angie’s contract.

Well it turns out that the reason Angie was not performing her duties is that she has a business of her own. No problem with that in principle but Angie was using work time and work resources to run this business.

This all came to light when the company director turned up for an unannounced visit at the venue and found that Angie was busy with two clients for her own business, and was ignoring the phones and two potential clients who had visited the venue.

Which set the stage for difficult conversation #2; addressing flagrant misconduct.

The director calmly stated that Angie had acted in breach of her contract, and they would now have to address that breach.

Angie became defensive saying “you shouldn’t have come to the office unannounced.”

Some people need a reality check.

So how can you handle such difficult discussions when they are sprung on you?

  • stay calm
  • focus on facts – the agreements made and the actual breach
  • use the “stuck record” technique, repeating your point clearly
  • do not react to any remarks from the employee that might be designed to provoke
  • do not rush to a decision, use language such as “address the breach of contract” to give yourself time to decide on a fair action and involve HR or other parties as needed

If the case is so serious that you think firing is the next step here’s a great step by step guide from Guy Kawasaki, I particularly like his last step.

In this case Angie lost her temper and threatened to resign, to which the director very cleverly responded “you have that choice”, and accepted a written resignation the following day.

image from Timothy Valentine via flickr

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5 Essentials for Wifi in Airports

I’ve been through quite a few airports in the last couple of months, and at each one I’ve tested whether wifi was available. In most cases yes, but rarely is it done well – here’s what airports should do.

1 Easy to access

I want to get online within one or two clicks. I want to get to my email to work, or to the internet to entertain myself. Accessing your wifi service should be as easy as you can make it.

Athens wasn’t; I was sitting in front of a sign promising me wifi access, the only network I could find was “Wifi_Business” which gave me a page in Greek, from which I eventually found a link to a page in English which told me I needed to to access “wifi_free”. It took another ten minutes of wandering and testing and fiddling around to get that to work.

2 Free

You don’t charge me for the electricity of the lights or the water in the bathrooms. Don’t charge me for wifi.

Airports in Zurich, Auckland and Amsterdam all wanted me to pay for the service. I’m stuck in your airport for a few hours between flights – access to wifi makes that bearable, possibly even entertaining. It must be worth something to you to have happy transit passengers. Even the reduction in questions to your info desk or check-in staff must translate to a cost benefit for you.

3 Fast

Whatever I’m doing online I don’t want to wait 5 seconds for a page to load. Make sure your signal and bandwidth deliver a fast wifi service.

The airport at Kuala Lumpur offers free wifi, but on both days I was transiting KL it was as slow as a wet week. With 10 second pageloads it was neither useful nor fun to use.

4 Unlimited time

Given that we’re required to check in hours before the flight, and that transit times are 90 minutes or more (on intercontinental routes), don’t limit the time I can be online.

Athens gave me sixty minutes of free wifi – cool. But my transit time was 3 hours.

5 Network your wifi

Visitors will move through the airport, they may have to wait at the check-in desk, they may stop at a cafe after check-in, they may have to wait at the gate. Don’t make them access new wifi hubs or log in again.

At Corfu airport (which delivered easy, free, fast, unlimited wifi) the service is not networked, so as I moved from one hub to another I had to go back to the settings panel on my iPad and select a new wifi server.

Of the airports I’ve visited of late I think Sydney and Hong Kong were the only two who met all the above criteria. What’s the status of wifi at the airports you use? Any good examples of wifi service to share?

image from wfryer via flickr

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Pointing South

HSBC posterThere’s so much wrong with this poster.

It’s an ad for HSBC I spotted in the airbridge at Athens airport. It shows a terracotta warrior, most definitely from China, wearing Havaianas, famously Brazilian. The slogan says “South-South trade will be norm not novelty”.

Well we can get the grammar out of the way, norm and novelty need articles in this sentence structure so it should read “South-South trade will be the norm, not a novelty”.

But the thing that struck me most forcefully, and prompted me to rummage for my camera on the way down the airbridge was the implication that China is South. It’s not, it is entirely in the northern hemisphere, and Beijing is further north than Athens.

Maybe HSBC wanted to reference the BRIC nations (Brazil, Russia, India, China), but that makes no sense – of the four Brazil is the only nation that is in the southern hemisphere and even then small parts of the north part of the country are above the equator.

Maybe they meant that trade between the southern hemisphere nations will become normal – except it already is. Unsurprisingly nations tend to trade with their nearby countries so Australia is big trading partner for New Zealand, and Chile is a major trading partner for Brazil. (According to the US State department site). And if it’s China’s role HSBC were seeking to advertise – they’re already a big trading partner for Australia, Brazil, South Africa and New Zealand. In other words; it’s already normal, not a novelty.

In any event the sign is part of the bank’s “in the future….” branding; maybe in the future HSBC will use an atlas before they write the copy for their campaigns.

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