International Social Media and PR Summit

Posted on 17 May, 2013 by

My highlights of the Best Tweets from 2nd International Social Media and PR Summit at ING House in Amsterdam.

  1. DAY ONE; Opening Keynote from Mark Ragan, CEO of Ragan Communications; setting the theme of the importance of storytelling in the new digital communications world.
  2. Mark Ragan, CEO of Ragan Communications on stage now #PRSummitING pic.twitter.com/XQSjamZBcd
    Zalihe Cetin@z_cetin
    ·

    Thu, May 16 2013 00:14:23

  3. Padraicino

    Padraic Gilligan@Padraicino
    #PRSummitING live with Mark Ragan’s opening address on brand journalism – its all about the story and how you tell it

    Thu, May 16 2013 01:11:22

  4. Loren Becker from Zappos, talking about company culture, service and Tutu Tuesday.
  5. mcschindler

    Marie-Chr. Schindler@mcschindler
    Next speech from @BigLB from Zappos about delivering happiness to keep employees engaged and customers coming back. #PRSummitING

    Thu, May 16 2013 01:29:06

  6. OMG…@Zappos Net Promotor
    Score #PRSummitING pic.twitter.com/Iu7WAkjwhf
    Erik van Roekel@evr
    ·

    Thu, May 16 2013 02:00:44

  7. changememe

    Louise McGregor@changememe
    Encourage all employees to use twitter, Facebook, Pinterest. No rules at Zappos. Rely on company culture to steer behaviour #prsummiting

    Thu, May 16 2013 02:20:20

  8. most of the audience appreciated the definition of culture used at Zappos
  9. ArushaMauasam

    Arusha Mau-Asam@ArushaMauasam
    Hear hear “create fun and a little weirdness” #PRsummitING #zappos

    Thu, May 16 2013 01:38:39

  10. For some the “little weirdness” would be too much. (Zappos famously pays recruits to leave if they want to at the end of the induction training – it’s part of ensuring that those who stay really want to work there)
  11. mediations

    Philip Young@mediations
    #PRSummitING Tutu Tuesday? I’d take the money and quit Zappos!!!

    Thu, May 16 2013 02:08:23

  12. Christian Porter-Shultz on transforming an Engineering company into a media company – it’s all about the story-telling.
  13. phkemper

    Paul Kemper@phkemper
    Turning an engineering company to a story telling company. I’m getting curious. Bring it on @cowi #PRSummitING

    Thu, May 16 2013 03:32:12

  14. rebeccajshaffer

    Rebecca Shaffer@rebeccajshaffer
    @COWI is hoping to create a Center of Storytelling. I love that, such a great idea! #prsummiting

    Thu, May 16 2013 03:53:58

  15. lambertverhulst

    Lambert Verhulst@lambertverhulst
    Some very honest insights by Christian Porter-Schultz on transforming @COWI into a media company #praise #prsummiting

    Thu, May 16 2013 04:02:37

  16. Part of Porter-Schultz’s challenge has been reducing the costs around the communications function in his organisation, they’ve gone from more than 20 in-house designers to outsourced.
  17. phcoebergh

    piet hein coebergh@phcoebergh
    VP Communications Cowi: why hire expensive PR-people if we can storytell through a (cheap)shared service (storytelling) centre? #prsummitING

    Thu, May 16 2013 04:03:20

  18. Cindy Penders from ING, on the lessons learned when ING faced issues on their website. A clear story, and the honesty was appreciated.
  19. MahaAl_Azar

    Maha Al-Azar@MahaAl_Azar
    In a crisis, acknowledge there’s a problem and that you’re working to solve it. Don’t stay quiet. Speed is essential.#prsummitING #ING

    Thu, May 16 2013 05:27:36

  20. LizGriffioen

    Liz Griffioen@LizGriffioen
    Touché “@rebeccajshaffer: @CindyPenders1 demonstrating great transparency, just loving this session from our host ING. #prsummiting”

    Thu, May 16 2013 05:26:25

  21. Liliandts

    Lilian Doets@Liliandts
    ING story on disruption. Split between going fast and giving the right information. Lessons learned: be quick & say something. #prsummiting

    Thu, May 16 2013 05:27:24

  22. MTV address multiple audiences, and has lessons for engaging a young audience – to the level of user-generated-content – and some great examples of “stretching” the rules of communication.
  23. Marochko

    Amanda Marochko@Marochko
    As someone who has worked with the entertainment and youth industry, I am most excited for @petervonsatzger #Viacom #MTV #PRSummitING

    Thu, May 16 2013 06:13:37

  24. changememe

    Louise McGregor@changememe
    “future is in video” says the guy from MTV, big opportunity to make content more fun #PRsummitING

    Thu, May 16 2013 06:23:15

  25. MahaAl_Azar

    Maha Al-Azar@MahaAl_Azar
    Vine is growing and high possibility for influence #MTV #prsummitING @petervonsatzger

    Thu, May 16 2013 06:23:47

  26. MarcoAkdemir

    Marco Akdemir@MarcoAkdemir
    #prsummitING normbreaking communication results in hilarious reactions and high PRattention. Creative and inspiring lecture by #mtv

    Thu, May 16 2013 06:51:01

  27. phkemper

    Paul Kemper@phkemper
    “I’m all for breaking the rules” @petervonstazger #mtv #PRSummitING #agree

    Thu, May 16 2013 06:38:27

  28. A session on crisis communications from Shel Holtz, the nuts and bolts. I like his observation that the audience is highly emotional – your rational response won’t work.
  29. veronikacerna

    Veronika Cerna@veronikacerna
    Any crisis that you have is going to find its way to social media @shelholtz #PRsummitING

    Thu, May 16 2013 07:54:30

  30. “Treat perceptions as facts” and more tips of @shelholtz on How to respons during a crisis #PRSummitING pic.twitter.com/0y3Kkq1Dbr
    Erik van Roekel@evr
    ·

    Thu, May 16 2013 07:32:59

  31. Basics of a crisis @shelholtz #PRsummitING pic.twitter.com/y1b4itJkrS
    Veronika Cerna@veronikacerna
    ·

    Thu, May 16 2013 07:23:47

  32. I wasn’t the only one to note that the examples were somewhat dated, other attendees also noticed that the examples were rather US-centric. It’s a shame, because it detracts from a well-structured and useful presentation… by a hugely experienced presenter.
  33. changememe

    Louise McGregor@changememe
    With all that’s gone on in the last five years why are the crisis examples 10 -25 years old? Puzzling #PRsummitING

    Thu, May 16 2013 07:31:05

  34. To close the day Deirdre Breakenridge on the expanding skills needed for an effective PR professional. Metrics, monitoring and engaging are all updates to the traditional role.
  35. @dbreakenridge Teaching the #PRSummitING crowd on 8 essentials of the future of PR pic.twitter.com/MQIK0IRGD2
    Scott Monty@ScottMonty
    ·

    Thu, May 16 2013 08:44:04

  36. Social Media is the #1 required skill for PR-people says @dbreakenridge #prsummitING pic.twitter.com/2zoG4ITtkp
    piet hein coebergh@phcoebergh
    ·

    Thu, May 16 2013 09:59:01

  37. MahaAl_Azar

    Maha Al-Azar@MahaAl_Azar
    You have to be a PR policymaker to make sure brand guidelines, strategy are taken into consideration @dbreakenridge #prsummitING

    Thu, May 16 2013 08:17:23

  38. phkemper

    Paul Kemper@phkemper
    Woooo ‘master of metrics’ mmmm not an obvious fit with PR mindset/personality, but is indispensible these days #PRSummitING

    Thu, May 16 2013 08:45:33

  39. DAY TWO: Start the day with Ryan Penagos (aka @agentM) from Marvel, talking about the sharing of content at Marvel and managing multiple accounts.
  40. natface

    Nathalie Swainston@natface
    Starting today with @AgentM talking Marvel comics and twitter. Yes, that’ll do nicely. #PRSummitING

    Thu, May 16 2013 23:42:02

  41. Robert Downey jr’s Iron Man surprise visit by Marvel (@AgentM) #PRsummitING pic.twitter.com/lGNk5oDJGX
    Thecla@thecla020
    ·

    Fri, May 17 2013 00:47:21

  42. rebeccajshaffer

    Rebecca Shaffer@rebeccajshaffer
    Whether you generate the spark that starts the community or simple participate, don’t be shy to jump in says @AgentM of @Marvel #PRSummitING

    Fri, May 17 2013 00:46:35

  43. changememe

    Louise McGregor@changememe
    Managing multiple twitter accounts can mean you end up talking to yourself. Problems at Marvel! #PRsummitING

    Fri, May 17 2013 00:47:25

  44. hckramer

    Hans Kramer@hckramer
    Good question from @jodykoehler. What happens the account @AgentM if you’d leave Marvel #PRsummitING “No idea”

    Fri, May 17 2013 01:16:28

  45. Lego, Lars Silberbauer
    Andersen    , Head of Social Media at LEGO Group, great examples of sharing content, and creating opportunities for users to contribute content.
  46. phkemper

    Paul Kemper@phkemper
    Super prez by @larssilberbauer of @LEGO_group on their social media strategy and tactics. They have their act together #PRSummitING

    Fri, May 17 2013 02:20:04

  47. Seriously, you’re never too old for Lego. Grinning like a kid. #PRSummitING pic.twitter.com/s5ot5wFSyu
    Nathalie Swainston@natface
    ·

    Fri, May 17 2013 02:22:28

  48. As an example of content created by fans Lars shared the lego version of the Felix Baumgartner jump; https://www.youtube.com/watch?v=-dUrmyEahJo
  49. supasite

    Micah Fox@supasite
    Fans make such engaging content with lego that the audience here applauded after the redbull jump in lego #PRsummitING

    Fri, May 17 2013 02:23:14

  50. Great great story of @LEGO_Group #prsummiting pic.twitter.com/jHJlniQlZY
    harold reusken@haroldreusken
    ·

    Fri, May 17 2013 02:24:28

  51. @larssilberbauer I am totally impressed by the way @LEGO_Group interacts with their fans! #lovebrand
    #PRSummitING pic.twitter.com/O7YUqabklE
    Hafida Abahai@Hafida_Abahai
    ·

    Fri, May 17 2013 02:26:15

  52. LizGriffioen

    Liz Griffioen@LizGriffioen
    Brilliant! Just brilliant this @LEGO_Group customer love, and all that stuff #prsummiting

    Fri, May 17 2013 02:22:48

  53. natface

    Nathalie Swainston@natface
    Customers’ social needs for Lego? Build together; pride of creation #PRSummitING

    Fri, May 17 2013 02:00:28

  54. Lego have social media training in place before an employee can tweet on behalf of the country; it’s a day of training, an exam, and a chance to make a real post.
  55. changememe

    Louise McGregor@changememe
    300 employees have a “social media drivers licence” at Lego. Can interact in sm on behalf of Lego #prsummiting

    Fri, May 17 2013 01:50:57

  56. evr

    Erik van Roekel@evr
    Good to see top management Lego get nervous when they need to create Facebook post;) #PRSummitING

    Fri, May 17 2013 02:31:45

  57. martinkloos

    Martin Kloos@martinkloos
    word of the day: brickmented reality #lego #PRsummitING

    Fri, May 17 2013 01:58:41

  58. Arnt Eriksen on storytelling, branding and twitter dating.
  59. I just loved Arnt’s presentation. Such brilliant storytelling. #PRsummitING pic.twitter.com/aqhTRNnkqc
    Deniz Kalafat Uysal@Meditrina
    ·

    Fri, May 17 2013 03:25:33

  60. investoralist

    Dana Chen@investoralist
    Love the question for DDB about brands annoying consumers by trying to build “relationships”. #prsummiting

    Fri, May 17 2013 03:23:46

  61. Patrick Kampmann on the story behind @sweden, the citizen twitter account used to promote Sweden. A Swedish citizen takes over the account for a week at a time.
  62. hckramer

    Hans Kramer@hckramer
    A new Swede every week. @patrickkampmann about Curators of Sweden, the world’s most democratic twitter account. #PRSummitING

    Fri, May 17 2013 04:33:49

  63. Now on stage @patrickkampmann talking about The Curators of Sweden @sweden #PRSummitING pic.twitter.com/d9mcECxC9r
    Erik van Roekel@evr
    ·

    Fri, May 17 2013 04:39:23

  64. investoralist

    Dana Chen@investoralist
    Presentation about @sweden turning out to be quite the advert for the country. But you forgot Stieg Larsson! #prsummiting

    Fri, May 17 2013 04:44:26

  65. changememe

    Louise McGregor@changememe
    Surprising facts about Sweden, they dare to mock wikileaks #swedenfacts #prsummiting

    Fri, May 17 2013 04:56:50

  66. gbartling

    Gitta Bartling@gbartling
    Nice one: Wikileaks jumped on the @Sweden account but was ridiculed by its followers #PRsummitING

    Fri, May 17 2013 04:55:13

  67. Scott Monty closed the conference with a presentation showing their campaign and social media history. Some great examples, Ford show good understanding of their audience and target their content. Scott’s presentation was extremely well done.Some amusement as he asked us to use an extra hashtag to help the Ford analytics team. (I didn’t, I’m such a rebel).
  68. remcojanssen

    Remco Janssen@remcojanssen
    Oops, we need to switch hashtags #prsummiting *waves a Ford analyctics team* #ingford

    Fri, May 17 2013 06:42:33

  69. What the internet is doing to our brains? #prsummiting #ingford @scottmonty pic.twitter.com/rYYMj91Oag
    Anna Chiara Sai@chiarasai
    ·

    Fri, May 17 2013 06:47:14

  70. evr

    Erik van Roekel@evr
    The mustang fans isn’t fan of electric cars. So ford has more accounts #ingford #PRSummitING

    Fri, May 17 2013 06:52:03

  71. mcschindler

    Marie-Chr. Schindler@mcschindler
    We do not only have the ability, but also the responsibilty to listen, says @ScottMonty. Fully agree. #PRSummitING #INGFord

    Fri, May 17 2013 06:57:00

  72. possibly my favourite quote of the whole two days
  73. mcschindler

    Marie-Chr. Schindler@mcschindler
    Social Media is not a campaign but an ongoing committment. Thank you @ScottMonty for this! #INGFord #PRSummitING

    Fri, May 17 2013 07:10:57

  74. gbartling

    Gitta Bartling@gbartling
    Former ‘one plan’ now also in social: one social team, one social plan, one social goal. #INGford #PRsummitING

    Fri, May 17 2013 07:32:58

  75. Grannies Mustang in Ford Story #INGFord #prsummiting pic.twitter.com/BTZUGYsTfu
    Noesjka van der Helm@NoesjkavdHelm
    ·

    Fri, May 17 2013 07:08:14

  76. My second favourite quote – it’s true, Scott’s slides had the quote and the hashtag ready for use. Talk about shareable content.
  77. supasite

    Micah Fox@supasite
    @scottmonty is king of tweetable quotes :) #PRsummitING #INGford

    Fri, May 17 2013 07:04:43

  78. A huge thank you to the speakers, the organisers, the antendees – particularly those who tweeted throughout the event.
Posted in social media, Social Networking, Uncategorized | Tagged , | Leave a comment

Patent effect

Posted on 13 May, 2013 by

Screen Shot 2013-05-12 at 11.02.32 AMPatents have been around in various forms for hundreds of years, their purpose was to grant the patent holder exclusive rights so that they could benefit financially from their invention from from competition for a limited period of time. The purpose was to encourage innovation.

In today’s digital world patents seem to have the opposite effect, innovation is happening much faster than the time-frame of a patent. Often an innovation is an improvement on an existing, patented, software programme or a combination of existing technologies or the application of a new technology to an existing process.

This has opened up the digital world in particular to a whole new industry of Non-practising entities, companies who acquire patents but never manufacture anything, more commonly known as patent trolls. These companies work by filing patents as technology is developed but never inventing anything themselves, and then suing manufacturers or, more recently, users for patent infringement. The recent case of Personal Audio suing a number of high profile podcasters is a great example of how this works.

Settling such a case costs around 2 million USD and takes 18 months if you’re successful so it’s not surprising that companies tend to settle rather than go to court – and as the settlement includes a non-disclosure clause it’s rare to hear the details of the cases. But there’s one exception. Drew Curtis, founder of fark.com talks about how he beat a patent troll.

Patent toll or non-practising entities turn out to be bad for the economy, estimates put the damage at between 29 billion USD per year, and 83 billion USD per year, and that’s just the USA.

New Zealand has solved the problem of patent trolls for software – which is the most common subject in patent troll cases – by declaring that software is not patentable. It’s a decision welcomed by IT professionals in the country, who see it as promoting innovation. An added benefit is that it kills the opportunity for patent trolls. Other countries have also limited the patentability of software, how long before the US changes their view?

flickr | opensourceway

Posted in Ethics, Stolen Content, Technology | Tagged , , , | 2 Comments

Happy Birthday Linkedin

Posted on 7 May, 2013 by

Picture 1LinkedIn turned 10. They’ve produced a lovely timeline of their history to take you through the highlights.

The site has come along way from the early days when functionality was cranky and no-one was there.

In the last year the whole site has been re-designed; it looks sleek, functions well – on all platforms, and is increasingly content-rich. You can a look back at LinkedIn’s past homepages; interesting to see the annual changes that evolved into today’s design.

It’s a site with a future, providing a way for 225 million professionals to collaborate on any subject – I regularly use the groups function to get answers or feedback. And the platform has become a real threat to recruiters as companies can manage more of their recruiting themselves.

When I heard it was 10 I went to check how long I’d been a member (you can find this information under your account settings), and how many people had joined before me (you can find this by checking the number in the URL when you view  your own profile).

I was 1,097,773rd person to join LinkedIn, which seems a lot but puts me in the earliest 0.5% of members. I’ll be celebrating the 10th anniversary of my relationship with LinkedIn next year on 13 September. Bring on the champagne!

Screen Shot 2013-05-06 at 10.01.58 PM

too early to celebrate

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Enterprise Social Networks – a guest post I wrote for the Web Manager Group

Posted on 29 April, 2013 by

Screen Shot 2013-04-26 at 9.35.21 PMI was asked to write something about Enterprise Social Networks for the Web Manager’s Group – as a guest blogger.

One of the suggested headlines triggered me and I wrote Five Things They Never Told You About Enterprise Social Networks.

Take a look and add your input in the comments!

.

Image from ScottieT812 via flickr

Posted in Enterprise Social Network | Tagged , , , | Leave a comment

Engagement on an Enterprise Social Network

Posted on 19 April, 2013 by

Screen Shot 2013-04-18 at 9.33.41 PMWe’ve implemented an Enterprise Social Network, we’ve solved a mass of connectivity issues, so everyone can access the site. We know that 80-90% of employees have visited the site at least once, which is great news. Our challenge now is how to really engage people on the platform.

At a recent event I asked what engagement meant; we talk about it a lot, but I wanted a simple, recognisable definition we could use. It’s definitely more than happy employees.

If I look towards Human Resources research on employee engagement definitions like “an “engaged employee” is one who is fully involved in, and enthusiastic about their work, and thus will act in a way that furthers their organization’s interests.” Which sounds great in theory – but not easy to apply to a social media platform, and not easily measured.

Marketers looking at online transactions talk about engagement as something akin to process completion. Here’s one definition; “The amount of key processes completed during a visitor’s lifetime prioritized and analyzed across the site as a whole or within pre-defined segments.” It makes sense for marketers who may have a pre-defined outcome in mind but it won’t fit an Enterprise Social Network.

In our discussion on Tuesday one of the participants came up with a definition that is easy to understand, easy to spot, and relatively easy to measure.

Engagement on an enterprise social network = people helping each other.

It’s simple, it reflects the vision we had when building Buzz (our Enterprise Social Network) that it would facilitate knowledge sharing and collaboration, and it’s something everyone can recognise. In fact our participants are way ahead of us, they’ve created a hashtag #buzzworks, applied when they see someone being helped on the platform

Posted in Enterprise Social Network, Social Networking | Tagged , , , , | Leave a comment

Publish your blog to Kindle

Posted on 2 April, 2013 by

I tried, I really did. I spent about an hour checking the feed, creating screenshots and masthead images in the correct size, uploading, checking the preview.

But when I tried to go to the publish screen I go this;

Contact information for kindle blog publishing

Contact information for kindle blog publishing

Apparently you can only use this option from the US or the UK.

And you can only have payments processed by cheque.

Payment options for Kindle blog publishing

Payment options for Kindle blog publishing

Ironically I also got an email from Amazon – the retail side – who have paid a refund into my credit card.  I didn’t even want to charge for my blog – after all it’s free on the internet. But even if I did there are many ways Amazon could pay me; into my credit card, paypal, book/gift certificates or bitcoins.

This is still a beta option, so I hope Amazon can make Kindle blog publishing available in more countries, and resolve the payment issue.

Posted in Business, Innovation | Tagged , , | Leave a comment

Second screen

Posted on 28 March, 2013 by

Screen Shot 2013-03-27 at 6.21.16 PM

My enjoyment of certain TV programmes goes up by adding twitter, and I’m not alone. According to econsultancy around 40% of smart phone owners and tablet owners use their devices during a TV programme.

I’ve ended up following and chatting with other watchers of the same TV programmes – so much for the anti social tag applied to both TV and mobile devices. And with more people living alone this may represent an increase in community, not a decrease.

Programme makers have seen this opportunity with many providing “official” hashtags such as #americanidol, #hignfy (Have I Got News For You), and #HGT (Holland’s Got Talent). Some programmes have even gone a step further, with the X Factor setting up voting via direct message.

Disney, perhaps the king of content providers, has added a whole range of apps to support their second screen experience, synchronising it with Blu-Ray TV. They have provided rich interactive content for some of their most popular shows on iPad or PC/Mac, but haven’t evolved to cover the android market as yet.

To me all of the above options can be considered a second screen experience, but some commentators are making a distinction between “social TV” where viewers are encouraged to use social media to interact with each other along side watching a programme, and “second screen” where the programme maker provides content specific for a programme to enhance the viewer’s experience in real time. That would include the apps provided by Disney, but could also be in depth statistics at a sports match or interviews and movie clips around an awards ceremony.

And there’s one further category to consider; those who watch the twitter feed but not the programme.

How about you – how do you watch TV?

Image from arcticpenguin

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